Marketing & CRM Automation Manager

Position Summary

Woliba is an AI-powered People Operations and Wellbeing platform that helps organizations create healthier more engaged and higher-performing teams. We unify HR engagement wellness and learning tools into one connected platform empowering companies to simplify operations improve retention and reduce software costs.

Were seeking a Marketing & CRM Automation Manager to drive and convert Marketing Qualified Leads (MQLs) through targeted automation CRM optimization and coordinated campaigns. This role sits at the intersection of marketing sales and data owning the systems and strategies that generate predictable high-quality pipeline growth.

This is a remote position ideally based in Mexico City with occasional travel for team and client events.

Objectives

1. Drive and Convert MQLs:
   
   • Own lead generation and nurturing campaigns to move contacts from awareness to discovery call.
     
   • Continuously monitor MQL volume quality and conversion rates optimizing workflows to increase performance.
     
2. CRM Ownership & Optimization:
   
   • Manage Wolibas Pipedrive CRM to ensure accurate data capture tagging segmentation and reporting.
     
   • Build automations and lead scoring models that identify and prioritize MQLs for follow-up by the SDR team.
     
3. Lead Nurturing & Campaign Automation:
   
   • Develop and execute email automation and lead nurture workflows in Brevo (Sendinblue) and other tools.
     
   • Personalize communication by audience segment funnel stage and engagement history.
     
4. Marketing & Sales Alignment:
   
   • Partner with the Senior SDR and leadership team to ensure MQLs are properly routed tracked and converted.
     
   • Establish clear feedback loops between Marketing and Sales to continually improve MQL quality.
     
5. Web & Visitor Tracking:
   
   • Implement lead capture forms UTM tracking and analytics tools to identify inbound interest and score web visitors.
     
   • Sync website interactions directly with CRM records for better attribution.
     
6. Reporting & Optimization:
   
   • Create dashboards and reports to track MQL generation conversion rates and campaign ROI.
     
   • Identify bottlenecks test new automations and iterate based on data insights.

Deliverables

• Consistent growth in qualified MQLs month-over-month.
  
• Improved MQL SQL conversion rate (target: 20%).
  
• Fully optimized Pipedrive CRM with accurate data automation and clear lead scoring.
  
• End-to-end nurture workflows that convert leads across campaigns and channels.
  
• Weekly and monthly reporting on campaign and funnel performance.
  
• Documented processes and automations for scalability and transparency.

Ideal Experience & Skills

• 36 years in Marketing Automation CRM Management or RevOps ideally within B2B SaaS.
  
• Hands-on experience with Pipedrive Brevo (Sendinblue) and integrated marketing systems.
  
• Deep understanding of lead scoring MQL definition and funnel optimization.
  
• Proficient in campaign analytics attribution tracking and dashboard building.
  
• Strong collaboration skills across Sales and Marketing teams.
  
• Excellent written and verbal communication in English and Spanish.
  
• Self-starter comfortable working remotely in a fast-paced data-driven environment.

What We Offer

• Competitive salary and performance-based bonus opportunities tied to MQL and pipeline metrics.
  
• Remote-first flexibility with a mission-driven collaborative team.
  
• Career path toward Marketing Operations Lead or Revenue Operations Manager roles.
  
• Opportunities to travel for team retreats and client events.