Director of Marketing
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Job Location:
Dallas, IA - USA
Monthly Salary:
$ 120000 - 130000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description Marketing Manager (Retail Industry)
Position Overview
We are seeking an experienced and results-driven Bilingual Marketing Manager to lead our retail marketing strategy. The Marketing Manager will oversee campaigns promotions customer engagement initiatives and brand development efforts that drive foot traffic boost sales and strengthen customer loyalty. This role requires both strategic vision and hands-on execution with a strong understanding of consumer behavior in the retail sector.
Key Responsibilities
Strategic Planning & Execution
Develop and implement annual marketing plans aligned with business objectives.
Identify growth opportunities across physical stores and online retail channels.
Oversee branding consistency across all touchpoints.
Campaign Management
Plan launch and optimize marketing campaigns (digital print in-store social media email).
Coordinate seasonal and promotional campaigns to maximize customer engagement and sales.
Track ROI of campaigns and optimize performance.
Customer Engagement & Loyalty
Develop strategies to enhance customer experience and retention.
Manage loyalty programs customer feedback and CRM systems.
Leverage data insights to personalize campaigns.
Cross-Functional Collaboration
Partner with Sales Merchandising and Operations teams to align marketing initiatives with retail objectives.
Work closely with vendors agencies and media partners.
Market Research & Analytics
Conduct market research to identify consumer trends and competitor activities.
Monitor key marketing metrics and prepare performance reports for leadership.
Qualifications & Skills
Bachelors degree in Marketing Business or related field (MBA preferred).
5 years of marketing experience with at least 2 years in retail or consumer-facing industries.
Strong knowledge of digital marketing social media SEO/SEM and retail promotions.
Excellent leadership project management and organizational skills.
Analytical mindset with experience in data-driven decision making.
Strong communication and interpersonal skills to influence across teams.
What We Offer
Competitive salary and performance-based incentives.
Opportunities for professional growth within the retail sector.
Collaborative and dynamic work environment.
Employee discounts and wellness benefits.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
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