Search Engine Optimization Specialist

Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service Center of Excellence which will fuel our bold ambition to become a Digital Customer Leader. The function brings a comprehensive full-funnel approach designed to drive tailored customer journeys powered by connected data that when integrated raises brand awareness drives quality traffic generates leads secures sales and fosters brand loyalty.

The SEO Specialist will drive our continued organic search growth in Asia. The ideal candidate has a firm grasp on SEO best practices and has demonstrable experience planning executing and measuring organic growth search strategies. Youll be a part of a growing cross-functional team working alongside other SEO SMEs as well as world-class product managers designers engineers content writers data folks and subject matter experts. Youll closely collaborate with others throughout the organization to identify growth opportunities propose new SEO initiatives and maximize the organic visibility of our businesses across the globe.

Position Responsibilities:

• Effectively convey SEO (including GEO AEO AXO and ASO) concepts best practice and strategies to our partners across Asian markets in a concise easy-to-understand and actionable manner.

• Deliver full stack SEO services to 8 Asian markets including Hong Kong Malaysia Singapore Philippines Taiwan Indonesia Japan and Vietnam etc.

• Technical SEO

  • Identify track and resolve technical SEO issues using SEO tools.

  • Provide best practice recommendations and collaborate with local markets on implementation and maintenance.

• Content SEO:

  • Conduct competitor analysis keyword research analyze search data to understand user intent and drive content strategy to uncover business opportunities.

  • Create SEO content briefs and SEO friendly content.

• Reporting and Analysis:

  • Build SEO performance dashboards create reports and deliver performance review presentations to key stakeholders.

  • Translate performance insights into actionable insights to guide search strategies across 7 markets.

• Stakeholder Engagement:

  • Champion collaboration by proactively partnering with local and regional teams (e.g. product marketing UI/UX brand) to align stakeholders and drive toward shared goals.

  • Deliver regular updates and presentations to management and stakeholders highlighting status issues and risks.

• Innovation & Growth:

  • Stay ahead of recent digital and search trends (e.g. AI voice search UIUX) use data to assess their potential business applications.

Advocate for and help strengthen the search practice within the organization serving as a strategic thought leader and educator.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .