Solution Marketing Manager
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Job Summary
Summary
The Solution Marketing Manager for (IFS Cloud and IFS Loops) requires a strong understanding of AI-driven enterprise solutions platform technologies and digital workforce enablement. Contributing to the growth of IFS in a variety of ways you will play an integral role in the development of key marketing campaigns aligned to IFSs GTM for our embedded AI solutions. The role is fast-paced and the desired candidate will be a pragmatic intuitive hands-on marketer who thrives on innovation and cross-functional collaboration. This role requires close collaboration with both the net new and customer marketing teams to ensure integrated campaign planning and execution across the entire customer lifecycle from acquisition to retention and expansion.
Essential Duties and Accountabilities
The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:
- Meeting demand generation goals for and IFS Loops driving global business growth.
- Work closely with both the net new and customer marketing teams to develop and execute integrated marketing campaigns that drive new customer acquisition as well as deepen engagement and value for existing customers.
- Owning the development of an annual demand generation plan for solutions and delivering end-to-end marketing campaigns that support IFSs GTM and pipeline requirements.
- Prioritizing campaign development based on pipeline gaps regional marketing needs and strategic opportunities in AI and digital transformation.
- Designing and managing production of high-value content including advertising digital assets event toolkits webinars and social media messaging focused on AI platform and digital worker solutions.
- Partnering with regional marketing to plan and support execution of centrally generated demand generation programs providing insights into execution methods account prioritization and success metrics.
- Enabling business development account executives and regional marketing teams for key AI solution campaigns providing comprehensive campaign guidance for successful execution.
- Analyzing monitoring and reporting on campaign effectiveness using key metrics such as marketing-influenced revenue qualified sales leads and campaign performance; sharing dashboards and optimizing campaigns accordingly.
- Engaging with key AI and digital transformation thought leaders to understand market pain points and shape messaging that positions IFS as a leader in embedded AI and agentic solutions.
- Collaborating with Product Marketing to articulate the strengths of within IFS Cloud and IFS Loops.
- Ownership and accountability for the and digital worker sections of working closely with SEO teams to rank highly for critical keywords and improve user journey.
- Collaborating with the central IFS campaign execution team for webinars digital programs and events and gaining key insights into campaign performance.
- Supporting the Tech and Takeout marketing team ensuring AI solution alignment in campaign materials and strengthening the GTM message.
- Supporting key IFS events including IFS Unleashed and Connect as required.
Overall Required Competence
- Confident outgoing personality that can integrate with a busy team environment
- Solid written verbal interpersonal and presentation communication skills in English
- Self-starter with a strong ability to prioritize perform and deliver to a deadline
- Creative hard-working and punctual
- Ability to demonstrate marketing ideas via a personable consultative approach working across all levels in the organization
Qualifications :
Essential:
- Understanding of online marketing platforms and how they can be used effectively to source nurture and accelerate prospects sales journeys especially for AI and digital solutions.
- Undergraduate degree ideally with a focus in Marketing Engineering Computer Science or a related business field (or relevant training/experience)
Additional Information :
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Organizational Management
- Presentation Skills
- Agile
- SAFe
- AWS
- Solution Architecture
- Conflict Management
- Data Management
- Scrum
- Team Management
- Pre-sales
- Management Consulting
About Company
We are growing! At IFS we are constantly growing to deliver award-winning solutions to hundreds of partners and thousands of customers worldwide! We help companies who want to be their best when it matters most at their #momentofservice. Visit https://ifs.link/IzM0px to find out mo ... View more
