Product and Growth Marketing Manager

Are you ready to lead dynamic marketing strategies that fuel real business growth Were looking for a Product and Growth Marketing Manager to lead marketing initiatives for a comprehensive portfolio of Electrical & Electronics Testing Inspection and Certification (TIC) services.

In this role youll be driving 360-degree marketing campaigns from strategy and execution to monitoring and optimization to strengthen awareness demand and lead generation. This position will be part of a global team and has strong potential for growth where the focus will be on unlocking the existing potential for business growth in North America and beyond.

Product and Growth Marketing Manager responsibilities include but are not limited to the following:

• Lead marketing efforts in a fast-evolving and competitive industry.
• Develop and execute marketing strategies that align with the growth initiatives of the business.
• Understand the competitive landscape and our unique value propositions.
• Manage the positioning and messaging of our business portfolio offering and value proposition through all content and marketing platforms.
• Develop and lead integrated marketing campaigns across website email short form content long form content social media events and more.
• Ideate and develop compelling creatives to push engagement.
• Leverage core marketing tools to drive client acquisition engagement and retention.
• Manage vendors and agencies to support and accelerate marketing initiatives.
• Manage and optimize marketing budget.
• Work cross-functionally with local and global marketing sales and technical teams to create impactful marketing materials and monitor pipeline activities.

Qualifications :

Basic Minimum Qualifications:

• Minimum 5-8 Years experience in a Digital Marketing Role
• B2B Experience
• Background in the TIC industry or a Technical industry is preferred but not required
• Strong knowledge in digital marketing and tools (CRM SEO SEM Automation Analytics etc.)
• Lead Generation and Branding
• Growth & Performance Marketing
• Product Marketing
• Content Marketing
• Ability for up to 15% travel
• Authorization to work in the United States indefinitely without restriction or sponsorship. 

The Ideal Candidate Possesses the Following:

• Superb communication and collaboration skills
• Highly motivated and results driven
• A focus on quality and speed
• Attention to detail while also focusing on the bigger picture

Additional Information :

Position is full-time working Monday - Friday 8:00 am - 5:00pm with overtime as needed. 

• Excellent full time benefits including comprehensive medical coverage dental and vision options
• Life and disability insurance
• 401(k) with company match
• Paid vacation and holidays

Eurofins USA Clinical Diagnostics is a Disabled and Veteran Equal Employment Opportunity employer.

Remote Work :

Yes

Employment Type :

Full-time