Lead Marketing Analytics
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Job Location:
Monthly Salary:
Posted on:
19 days ago
Vacancies:
1 Vacancy
Job Summary
Job Overview:
We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth this role will be responsible for executing data analysis maintaining marketing dashboards and providing actionable insights to enhance campaign performance and drive revenue impact.
Key Responsibilities:
Data Analysis & Reporting:
Execute data analysis to provide insights on funnel performance campaign effectiveness and key marketing metrics including MQLs SQLs CAC and conversion rates.
Develop and maintain marketing dashboards using tools like Tableau Power BI or similar platforms.
Data Integrity & Compliance:
Assist in the management and maintenance of the marketing database ensuring data accuracy segmentation and compliance with data protection regulations.
Lead Scoring & Routing:
Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.
Campaign Performance Analysis:
Analyze marketing campaign data to identify trends patterns and opportunities for optimization.
Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.
Collaboration & Reporting:
Work closely with cross-functional teams including Sales Product and Marketing to align data insights with revenue objectives.
Prepare periodic performance reports and presentations for the Senior Manager highlighting key insights and recommendations.
Process Improvement & Automation:
Identify opportunities for process automation and data integration to streamline marketing analytics operations.
Qualifications :
Bachelors degree in Marketing Business Data Analytics or a related field.
5 years of experience in marketing analytics data analysis or marketing operations in a SaaS or tech-driven environment.
Proficiency in data analysis and visualization tools (e.g. Tableau Power BI Excel).
Experience with CRM systems (e.g. Salesforce) and marketing automation platforms (e.g. HubSpot Marketo).
Strong analytical and quantitative skills with attention to detail.
Excellent communication and reporting skills.
Ability to manage multiple data projects with a focus on accuracy and timely delivery
Additional Information :
At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshwork ... View more
