Senior Director, Product Marketing
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
19 days ago
Vacancies:
1 Vacancy
Job Summary
At HubSpot our mission is to help millions of organizations grow better and we need exceptional Product Marketing to help us do that. Thats why we are hiring a Senior Director of Product Marketing to lead one of our most exciting product areas Breeze.
As the Senior Director of Product Marketing for our AI products you will oversee a team of product marketers responsible for driving the GTM strategy across our AI portfolio and our product marketer for pricing & packaging. From determining positioning naming competitive analysis feature prioritization go-to-market (GTM) planning and execution you and your team will represent the product showcase its value and help it grow a strong user base. This means youll work with cross-functional teams across product sales marketing pricing & packaging brand communications legal web strategy creative customer success and more to pull off remarkable launches and drive initial sales and adoption. You will report to the VP of Product Marketing and work closely with HubSpots leadership team.
In this role youll:
- Develop positioning messaging and GTM strategies to drive product adoption and revenue growth
- Serve as a business leader for AI products partnering with senior leadership across Product Sales Customer Success and Marketing to align on strategic priorities and GTM motions
- Oversee product marketing for our pricing specifically focusing on seats & credits
- Build and lead a high-performing team of product marketers fostering an inclusive culture and developing talent through coaching and mentorship
- Own the end-to-end launch strategy for Breeze products and features from naming and positioning to sales enablement customer communications and post-launch optimization
- Develop data-driven strategies to drive product awareness consideration and adoption across our three core segments and customer lifecycle stages
- Be the executive voice and advocate for AI products internally and externally presenting at key company events conferences and customer engagements
- Partner with Product to influence the product roadmap based on market insights competitive intelligence and customer feedback
- Drive the creation of compelling showcase assets sales enablement materials and customer-facing content that communicate our unique AI capabilities and drive demand
- Establish and track key metrics for product marketing success using data to inform decision-making and drive performance retrospectives
- Manage program budgets to ensure high-impact investments that drive scale
- Regularly communicate performance successes and learnings to Marketing and executive leadership
We are looking for people who:
- Have 10 years of product marketing experience including significant experience in AI pricing or emerging technology products
- Have a proven track record of leading and scaling product marketing teams
- Deep expertise in product positioning messaging and go-to-market strategy with a history of delivering exceptional product launches from ideation to execution
- Are not afraid to get their hands dirty and will get deep into the work
- Experience working closely with Product Sales and Customer Success leaders to drive alignment and achieve business outcomes
- Are compelling storytellers and customer-centric in their approach able to translate complex technical capabilities into authentic relatable value propositions
- Demonstrated ability to lead cross-functional initiatives and manage multiple stakeholders across the organization to achieve outsized results
- Are comfortable presenting to executives and external audiences with excellent written and verbal communication skills
- Have the ability to juggle multiple company-wide priorities and work with multiple teams simultaneously
- A point of view on what great product marketing looks like and how to build integrated marketing strategies that span multiple channels
- An owners mindset with high personal accountability - able to work independently while also building strong collaborative relationships
- Passionate about AI and its potential to transform how businesses grow
Pay & Benefits
The cash compensation below includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpots bonus plan for eligible addition to cash compensation some roles are eligible to participate in HubSpots equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills experience qualifications and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpots compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot fair compensation practices arent just about checking off the box for legal compliance. Its about living out our value of transparency with our employees candidates and community.
We know the confidence gapand impostor syndrome can get in the way of meeting spectacular candidates so please dont hesitate to apply wed love to hear from you.
If you need accommodations or assistance due to a disability please reach out to us using this form.
At HubSpot we value both flexibility and connection. Whether youre a Remote employee or work from the Office we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team youll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpots Career Diversitypagehere.
India Applicants: link to HubSpot Indias equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software integrations and resources customers need to connect marketing sales and service. HubSpots connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot bold is our baseline. Our employees around the globe move fast stay customer-obsessed and win together. Our culture is grounded in four commitments: Solve for the Customer Be Bold Learn Fast Align Adapt & Go! and Deliver with HEART. These commitments shape how we work lead and grow.
Recognized globally for our award-winning culture by Comparably Glassdoor Fortune and more HubSpot is headquartered in Cambridge MA with employees and offices around the world.
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Required Experience:
Exec
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.
