Content Writer LinkedIn, Personal Brand

Position Overview

What Youll Do

Content Creation and amp; Strategy (60%)

• Write 4-8 LinkedIn posts per week per executive client in their authentic voice
• Craft thought leadership articles (1000-2000 words) that establish industry authority
• Develop engaging hooks and storytelling narratives that stop the scroll
• Create content across formats: text posts carousels polls document posts and video scripts
• Transform complex business concepts into accessible engaging content
• Adapt writing style to match each executives personality tone and industry

• Write edit and publish weekly or bi-weekly LinkedIn newsletters
• Develop newsletter themes and editorial calendars aligned with business goals
• Craft compelling subject lines and preview text for maximum open rates
• Analyze newsletter performance and iterate based on engagement metrics
• Build subscriber growth strategies through cross-promotion and value-driven content

• Ghost-write LinkedIn articles that showcase deep industry expertise
• Create case studies and success stories that demonstrate leadership impact
• Develop whitepapers and thought leadership pieces for executive positioning
• Transform presentations speeches and interviews into written content

Personal Brand Management (25%)

• Conduct discovery sessions with executives to understand their expertise goals and voice
• Develop personal brand strategies aligned with business objectives
• Research industry trends competitor positioning and audience interests
• Create content pillars and themes that reinforce brand positioning
• Monitor brand reputation and recommend strategic adjustments

• Engage with comments on behalf of executives (or draft authentic responses)
• Identify and engage with relevant conversations in the executives industry
• Build relationships with other thought leaders clients and industry influencers
• Recommend strategic connections and partnership opportunities
• Monitor mentions and opportunities for executive participation

• Analyze content performance metrics (impressions engagement shares comments)
• A/B test different content formats hooks and posting times
• Provide monthly performance reports with insights and recommendations
• Continuously refine content strategy based on what resonates with audiences
• Track competitive benchmarks and industry best practices

Client Collaboration (15%)

• Conduct regular intake calls to gather insights opinions and stories
• Interview executives to extract unique perspectives and expertise
• Present content calendars and obtain approval on key pieces
• Provide strategic recommendations for personal brand growth
• Build trust as a strategic partner not just a content creator

• Collaborate with marketing teams to align personal and corporate brand
• Coordinate with PR teams on media opportunities and crisis communications
• Work with design teams on visual content for LinkedIn posts
• Partner with video teams to repurpose video content into written formats

Who You Are

Required Qualifications

• 2 years of professional writing experience (journalism content marketing copywriting or ghostwriting)
• Proven experience writing for LinkedIn or managing executive social media presence
• Portfolio demonstrating thought leadership content and personal brand development
• Experience working with senior executives founders or C-suite leaders preferred
• Understanding of B2B marketing and executive communications

• Exceptional writing skills with ability to adapt voice and tone for different personalities
• Strong storytelling ability that makes complex topics engaging and accessible
• Excellent grasp of grammar punctuation and style
• Ability to write persuasively while maintaining authenticity
• Experience with various content formats (posts articles newsletters scripts)

• Deep understanding of LinkedIn algorithm and best practices
• Knowledge of what drives engagement on the platform
• Familiarity with LinkedIn analytics and performance metrics
• Understanding of LinkedIn features (articles newsletters polls documents video)
• Awareness of LinkedIn trends and viral content patterns

• Ability to develop content strategies aligned with business goals
• Understanding of personal branding principles and thought leadership
• Analytical mindset to interpret data and optimize performance
• Research skills to stay current with industry trends and topics
• Business acumen to understand executive perspectives and priorities

Preferred Qualifications

• Experience in specific industries: Technology/SaaS Professional Services Healthcare Finance E-commerce
• Background in journalism or editorial roles
• Experience with newsletter platforms (LinkedIn Substack beehiiv)
• Understanding of SEO and content distribution strategies
• Multilingual capabilities (especially for EU and Middle East clients)
• Experience with content management systems and scheduling tools
• Graphic design skills (Canva Adobe Creative Suite)
• Video editing or podcast production experience

Personal Attributes

• Voice Chameleon: Ability to authentically capture different voices and personalities
• Curiosity: Genuine interest in learning about various industries and business topics
• Discretion: Absolute confidentiality and professional integrity when working with executives
• Self-Motivated: Ability to work independently with minimal supervision
• Deadline-Driven: Strong time management and ability to handle multiple clients simultaneously
• Detail-Oriented: Meticulous attention to accuracy consistency and quality
• Collaborative: Excellent communication skills and ability to build trust with high-level professionals
• Adaptable: Comfortable with feedback and willing to iterate until content is perfect
• Business-Minded: Understanding of how content ties to business outcomes and ROI

Key Performance Indicators (KPIs)

• 20-40 LinkedIn posts per week across all clients
• 2-4 long-form articles per month
• 100% on-time content delivery
• 95% first-draft approval rate
• Zero brand voice consistency issues

• Average engagement rate of 3-5% per post
• 30% increase in profile impressions quarter-over-quarter
• 20% increase in followers quarter-over-quarter
• Newsletter subscriber growth of 15% per quarter
• 5 high-engagement pieces (1000 likes) per client per quarter

• Client satisfaction score of 4.5/5.0
• 90% client retention rate
• Positive testimonials and referrals
• Zero escalations or service issues
• Proactive strategic recommendations implemented by clients

• Continuous learning and skill development
• Knowledge sharing with team
• Process improvements contributed
• Industry expertise deepening

What We Offer

Professional Development

• Comprehensive training in executive ghostwriting and personal branding
• Access to courses workshops and certifications
• Mentorship from experienced ghostwriters and brand strategists
• Opportunities to work with diverse industries and executive personalities
• Career growth path: Senior Ghostwriter Lead Ghostwriter Strategy Director

Work Environment

• 100% remote work with flexible hours
• Autonomy and trust to manage your schedule
• Collaborative team culture with regular knowledge sharing
• Modern tools and technology stack
• Supportive management focused on your success

Compensation and amp; Benefits

• Competitive salary based on experience and portfolio
• Performance bonuses tied to client satisfaction and retention
• Health and wellness benefits (details based on location)
• Paid time off and holidays
• Professional development budget
• Home office setup support

Growth Opportunities

• Expand client portfolio as you demonstrate excellence
• Specialize in specific industries or executive types
• Lead strategic initiatives and thought leadership projects
• Mentor and train junior team members
• Participate in business development and client pitches
• Potential to build and manage your own team

Our Ideal Candidate