Director of Automotive Sales

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets TEGNA reaches more than100 million people monthly across the web mobile apps streaming and linear television. Together we are building a sustainable future for local news.

Director of Automotive Premion (a TEGNA Company)

About Premion:
Premion a division of TEGNA is an award-winning OTT/CTV advertising platform that delivers premium video experiences across the most trusted media brands in streaming. Recognized by TechLeadership Gabbcon and Cynopsis for excellence in OTT and streaming innovation Premion partners with 125 top media brands including Discovery Viacom NBC FOX AMC NFL FuboTV and more to offer advertisers brand-safe data-driven access to engaged audiences at scale. Thousands of national regional and local advertisers trust Premion to drive measurable outcomes across the fast-growing Connected TV ecosystem.


Role Overview:

Premion is seeking a Director of Automotive to lead and expand our automotive vertical with a focus on Tier 2 and Tier 3 dealerships. This strategic role will drive revenue growth deepen relationships with dealer groups and position Premion as a thought leader in automotive streaming and digital streaming landscape.

The ideal candidate will combine deep knowledge of the automotive landscape with expertise in digital and CTV advertising. They will partner with OEMs dealer groups agencies and reseller partners to craft innovative go-to-market strategies deliver performance-driven solutions and represent Premion at key industry events and conferences.

This position reports to the Head of Direct Sales and will collaborate closely with regional and national teams to execute sales strategy develop partnerships and build long-term growth in the automotive category.



Key Responsibilities:

Drive Automotive Growth: Lead the go-to-market strategy for the automotive vertical focusing on Tier 2 and Tier 3 dealerships across all markets.

Strategic Partnerships: Build and strengthen relationships with dealer groups OEM co-op teams agencies and automotive marketing partners.

Industry Leadership: Represent Premion as an expert voice within the automotive community attending speaking at and networking within key trade shows conferences and associations.

Revenue Leadership: Own P&L responsibility for the automotive category; forecast track and achieve revenue targets.

Sales Enablement: Develop and implement category playbooks training and best practices for local and regional sales teams to accelerate automotive success.

Market Insights: Provide competitive intelligence and feedback from the field to inform product development data partnerships and go-to-market innovation.

Cross-Functional Collaboration: Work closely with marketing product and analytics teams to build performance storytelling case studies and attribution proof points specific to automotive clients.

Thought Leadership: Champion the evolution of OTT/CTV in automotive advertising helping educate the market on measurement attribution and the convergence of linear and digital video.

Qualifications & Experience:

10 years of experience in digital or video advertising sales with a strong focus on automotive clients and dealer groups.

Deep understanding of Tier 2 and Tier 3 automotive advertising models OEM co-op structures and dealer marketing operations.

Proven success driving revenue in performance-based video OTT/CTV or programmatic solutions.

Established network of relationships across auto groups dealer associations and automotive agencies.

Exceptional communication and presentation skills with the ability to engage and influence at all organizational levels.

Strategic mindset with strong analytical and problem-solving abilities.

Ability to thrive in a dynamic entrepreneurial environment and travel as needed to meet with clients and represent Premion at events.

Bachelors degree required; advanced degree preferred.

Why Join Premion

Be part of an innovative team redefining the future of automotive advertising in the streaming era.

Collaborate with leading media and data partners to deliver results-driven premium CTV campaigns.

Join a culture that values innovation integrity and measurable impact.

Opportunity to shape a fast-growing vertical at one of the most trusted brands in streaming TV.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNAs 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email

Recruiting Fraud Alert:

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Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.