Growth Marketing Lead

About YASO

YASO is the operating system for global brands in China built by a team of China experts technologists and startup operators. We are building a plug-and-play solution that manages the full ecommerce and social commerce stack - from store operations and pricing to influencer partnerships and logistics - all powered by our proprietary technology.

We give brands full visibility across every performance layer including traffic conversion revenue influencer ROI content and stock. For the first time brands can monitor and manage their China business in real time with data that is transparent measurable and actionable.

By replacing opaque legacy models with a unified data-driven system YASO enables international brands to take back control of their growth in China. Following our Series A fundraise we are expanding our global team across London Shanghai and beyond to shape the future of cross-border retail.

If youre energised by the intersection of commerce culture and technology - and want to help redefine how the worlds most exciting brands grow in China - wed love to hear from you.

Role Overview

As YASO enters its next phase of growth following our Series A we are seeking a Growth Marketing Lead to build and manage our global inbound marketing engine. This role will be responsible for driving brand awareness lead generation and market positioning through a structured programme of content communications and events. Working directly with our cofounders you will translate YASOs deep expertise in Chinas consumer market into thought leadership and campaigns that attract new brand partners and accelerate our growth pipeline.

Key Responsibilities

Content & Thought Leadership

• Develop and execute a multi-channel content strategy focused on LinkedIn newsletters industry reports short videos and webinars positioning YASO as the leading voice in China social commerce.
• Oversee the planning commissioning and editing of content created by freelancers agencies and internal contributors.
• Manage content calendars for founder-led and corporate channels ensuring consistency in tone visual identity and strategic alignment.
• Leverage AI-enabled tools for workflow efficiency audience analysis and campaign optimisation.

Events & Community Building

• Plan and deliver an annual events programme including private dinners co-hosted seminars and flagship industry activations.
• Coordinate YASOs participation in key expos and conferences to enhance brand visibility and accelerate pipeline conversion.
• Build partnerships with trade bodies media outlets and commercial partners for co-branded events and campaigns.

PR & Awards

• Manage YASOs earned-media strategy cultivating relationships with journalists across a wide range of industry and news outlets.
• Oversee the creation and distribution of press releases bylines and media briefings that reinforce YASOs positioning and highlight client success stories.
• Plan and oversee annual award submissions across innovation ecommerce and sector-specific categories to strengthen credibility and visibility.

Systems & Performance

• Own and optimise CRM and marketing-automation workflows to track inbound lead generation attribution and conversion metrics.
• Develop monthly performance dashboards for the BD team measuring campaign ROI and audience engagement.
• Continuously experiment with new channels formats and technologies to drive qualified inbound leads at scale.

Essential

• 58 years experience in B2B or growth marketing ideally within a SaaS service or high-growth startup environment.
• Proven ability to design and execute inbound lead-generation strategies that deliver measurable ROI.
• Experience managing external partners agencies and freelance creatives across multiple markets and disciplines.
• Strong understanding of content marketing and founder-led brand building particularly on LinkedIn and through newsletters.
• Proficiency with CRM and marketing automation tools (e.g. HubSpot Salesforce) and strong analytical capabilities.
• Fluency with AI-based tools for content workflow automation and reporting.

Preferred

• Experience within the consumer beauty or retail sectors.
• Understanding of China or Asia markets and cross-border business models.
• Demonstrated success in event management PR and media relations.

How to Apply

To apply please send your CV and a short video (under two minutes) before the 1st November via email or Linkedin message to cofounder Adam Knight () answering the following three questions:

1. What draws you to YASO What is it about our mission culture or way of working that excites you most

2. Tell us about a creative or unconventional way youve generated leads. It doesnt need to be your biggest success - were more interested in the most original thing youve tried and what you learned from it.

3. How do you currently use AI in your marketing work And whats one way youd like to experiment with it further

What We Offer

• The opportunity to shape the marketing engine of a fast-growing Series A company redefining cross-border commerce.
• A collaborative high-performance environment spanning London Shanghai and beyond.
• Competitive salary performance-linked incentives and flexible working arrangements.
• Direct exposure to senior leadership global brand partners and leading consumer platforms.

Success Metrics

Performance in this role will be judged primarily by both the quantity and quality of inbound leads generated as well as overall contribution to pipeline growth and conversion.