Digital Marketing and Web Analyst

Analyze the performance of all digital touchpoints as well as related digital marketing and sales activities
Develop optimization strategies and measures based on analysis in collaboration with product marketing and sales teams
Consult product marketing and sales teams on data-driven decision-making and A/B testing
Set up calibrate and execute A/B tests with the main goal of improving the conversion rate of our international multi-brand B2B and B2C digital touchpoints
Analyze results and implement optimization measures in cooperation with product owners and development teams
Standardize the digital sales and marketing analytics approach (including KPI frameworks) and define the necessary processes
Shape the future of Bosch Power Tools in measurement and data analytics focusing on valuable insights and continuous improvement while staying informed about new trends

Qualifications :

Proven expertise in web and digital sales & marketing analytics with 3 years of experience
Advanced knowledge of Google Analytics 4 and other comparable analytics tools
Experience in creating advanced Power BI reports (data consolidation from multiple sources such as SAP GA4 etc.)
Experience in developing eCommerce dashboards in Looker Studio
Experience with tag management systems (e.g. Google Tag Manager Tealium) is an advantage
Hands-on experience and proven success in analyzing digital touchpoints and related marketing and sales activities
Degree in Marketing Online/Performance Marketing Business Administration or an equivalent combination of education and experience
Fluency in English with strong communication and presentation skills
Up-to-date knowledge of the latest trends techniques and technologies in digital analytics

Additional Information :

#LikeABosch Benefits:

Your work-life balance is valuable to us so we offer you:

• 22 - 27 days of annual leave because work-life balance is essential to us
• Flexible working hours
• Our Hybrid program is designed to combine working from office and from home offering flexibility and a balanced approach
• Up to 3 days off for private purposes

Your health and well-being is important to us so we have you covered:

• Medical subscription for annual health check ups
• Paid private health insurance
• Mental health and well-being initiatives

We believe in a Life-Long Learning approach supporting your growth through:

• Technical and soft skills training according to the needs of your role and career path
• A mentorship program and personalized development plans
• English and German language courses provided based on job requirements and responsibilities
• Local and global career development programs
• Opportunities to attend conferences that align with your professional goals

You will be part of a product company. You will contribute to developing end-to-end products that are delivered to Global OEMs.

On top of these we are offering:

• Office restaurant with lunch discounts
• Annual bonus
• Referral bonus

Ready to work #LikeABosch

If you are ready to work #LikeABosch please fill in the contact form and submit your CV (PDF format) in English language. If you have any questions you can contact us us electronically.

Remote Work :

No

Employment Type :

Full-time