Marketing Operations Analyst
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Job Summary
How youll contribute
We are seeking a Marketing Operations Analyst to support our Business growth by optimizing Lead Management processes and improving marketing-to-sales conversion efficiency.
The ideal candidate will play a key role in ensuring the accurate tracking and handling of marketing-generated leads facilitating alignment between Marketing and Sales teams and contributing to the continuous improvement of conversion rates throughout the funnel.
Key Responsibilities
- Monitor and ensure the accurate qualification assignment and follow-up of leads across all funnel stages.
- Analyze marketing and sales performance data to identify trends bottlenecks and optimization opportunities.
- Collaborate closely with the Sales team to ensure timely follow-up on leads and effective management of longer sales cycles.
- Develop and maintain reports and dashboards tracking key performance indicators (lead generation MQL SQL conversion rates pipeline velocity etc.).
- Design and optimize lead management workflows and operational processes to enhance efficiency and data accuracy.
- Manage and continuously improve CRM and marketing automation systems ensuring data integrity and alignment across teams.
Qualifications :
We are looking for
- Bachelors degree in Marketing Economics Business Administration or a related field.
- 23 years of experience in Marketing Operations Business Analysis or a similar analytical role.
- Strong understanding of marketing performance and conversion metrics (CPL CAC MQLSQL ROI conversion rate etc.).
- Hands-on experience with HubSpot or Salesforce
- Strong analytical mindset with excellent attention to detail.
- Ability to work collaboratively in cross-functional environments.
- Fluency in English (written and spoken).
Additional Information :
What We Offer
Total compensation aligned with your experience
Stock options Plan after 6 months
Welfare for you and your family
Tickets restaurant
Smartworking policy 50% based in Rome
Growth opportunities in a top-tier Tech Healthcare environment
Selection process:
- Phone/video screening with HR
- Interview with Lead Generation Marketing Manager and Sales Excellence Manager
- Interview with Head of Marketing
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Join MioDottore, the leading digital platform that is revolutionizing healthcare in Italy! Our mission? To make the healthcare experience more human and digital, improving the lives of both doctors and patients.
