Digital Marketing Specialist

If you are a strategic and data-driven marketing professional looking for an opportunity to impact a global leader Emerson has a great opening for you! We are seeking a dedicated Digital Marketing Specialist to join our Flow Controls business in Marshalltown this role you will be a key part of our global marketing communications team helping to shape our digital presence and drive customer engagement in an ever-evolving digital landscape.

In This Role Your Responsibilities Will Be:

• Lead digital marketing efforts across our social media channels including content creation and strategic management of posting activities.

• Create and edit video content for social media platforms to support our marketing campaigns and initiatives.

• Manage our search engine marketing (SEM) activities including paid ad strategies and budget management.
• Monitor analyze and report on the performance of all social media and digital marketing activities using analytics tools providing actionable insights and recommendations for continuous improvement.
• Stay up-to-date with the latest digital marketing trends best practices and changes to the landscape (e.g. channel updates SEM advancements and traffic-driving tactics).
• Proactively suggest and implement new ideas to enhance our digital strategies and maximize our reach and impact.
• Collaborate with the global marketing communications team to ensure brand consistency and alignment across all digital platforms.

You should be a creative and analytical problem-solver who can work with stakeholders around the world and in different functional areas. You are passionate about digital marketing and dedicated to delivering high-quality impactful content. You can interpret data and translate it into clear strategic recommendations. You are a self-starter who can manage multiple projects simultaneously and consistently meet deadlines. You are highly collaborative and committed to fostering a culture of innovation and continuous improvement.

Requirements

• 3 years of proven experience in a digital marketing role.
• Hands-on experience with social media channel management for a business specifically LinkedIn and YouTube.
• Experience with video creation and editing for social media including proficiency with relevant software.
• Ability to manage and prioritize multiple projects simultaneously effectively balancing the needs of various stakeholders and business objectives.
• Demonstrated expertise in managing and optimizing search engine marketing campaigns particularly on Google Ads.
• Proven ability to analyze digital marketing data and provide performance reports.
• Strong verbal and written communication skills with a keen eye for detail.
• Legal authorization to work in the United States without sponsorship now and in the future.

Preferred

• Bachelors degree in Marketing Communications Business or a related field.
• 5 years of proven experience in a digital marketing role.

At Emerson we prioritize a workplace where every employee is valued respected and empowered to grow. We foster an environment that encourages innovation collaboration and diverse perspectivesbecause we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship training or leadership opportunities we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible competitive benefits plans to meet you and your familys physical mental financial and social needs. We provide a variety of medical insurance plans with dental and vision coverage Employee Assistance Program 401(k) tuition reimbursement employee resource groups recognition and much more. Our culture offers flexible time off plans including paid parental leave (maternal and paternal) vacation and holiday leave.

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