Digital Content Creator

ESSENTIAL JOB DUTIES

• Plan create and produce original digital content (video photography motion graphics short-form storytelling) for platforms including Instagram TikTok YouTube Facebook and LinkedIn to highlight student alumni and faculty success stories campus life and innovations on campus.
• Exercise editorial judgment to ensure content meets institutional standards for accuracy clarity brand voice and strategic messaging before publication.
• Evaluate emerging social media trends platform updates and digital storytelling to develop and implement creative strategies that enhance institutional communication.
• Manage end-to-end content production from concept development to filming editing and post-production in partnership with MarComms team members and the colleges production team.
• Develop and implement content strategies that align with marketing and college objectives.
• Contribute to content strategy development by providing recommendations and insights that advance larger institutional goals including brand awareness student/faculty/staff recruitment and stakeholder engagement.
• Analyze engagement and performance metrics to develop data driven strategies to optimize content effectiveness and inform future campaigns.
• Actively manage and grow the colleges digital presence and voice with authenticity relevance and creativity targeting content to specific audiences and focus on trending topics.
• Other duties as assigned.

QUALIFICATIONS Qualifications are deemed required or preferred and represent what is needed to effectively perform the job.

• Bachelors degree in Media Communications Film Marketing Digital Media or a related field required.
• 3-5 years of experience in digital content creation preferably in a higher education creative industry or agency setting required.
• Experience in higher education or working with key audiences preferred.
• Experience with content scheduling analytics tools and platform-native insights.
• Portfolio demonstrating a variety of social media projects and digital storytelling.

KNOWLEDGE SKILLS AND ABILITIES May be representative but not all-inclusive of those knowledge skills and abilities commonly associated with the job.

• Advanced proficiency with content creation tools including Adobe Creative Suite and mobile-first editing apps required
• A proven ability to work both independently and collaboratively in a fast-paced environment.
• Strong understanding of content formats and engagement strategies across social media platforms.
• Demonstrated ability to develop compelling visual stories aligned with brand identity and strategic goals.
• Excellent written and verbal communication skills.
• Knowledge of accessibility standards for digital media.
• Familiarity with livestreaming podcasting or interactive content formats.
• Strategic thinking
• Skilled visual communicator
• Deep understanding of the digital media landscape

PHYSICAL ABILITIES Activities commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Requires ability to lift and move objects that are light
• Requires ability to move materials occasionally

WORK ENVIRONMENT Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

• Usual Office Conditions
• Ability to work off hours monitoring social media activity and attending events that may occur in the evening or on the weekends.

Disclaimer: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested subject to all applicable state and federal laws. Certain job duties described herein may be subject to possible modification in accordance with applicable state and federal laws.

In addition to a competitive salary Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20 hours per week.

Benefits include outstanding health plans with limited out-of-pocket expenses dental plans generous time-off programs and a 403(b) retirement benefit with a 9% employer contribution once eligible. Additional benefits such as life and disability coverage as well as commuter offerings are available.

Please refer to our benefits website for a full list of benefits and eligibility requirements.