Digital Marketing Specialist

DEPARTMENT: MARKETING COMMUNICATIONS

REPORTS TO: DIRECTOR OF MARKETING COMMUNICATIONS

Compensation: $61000-$75000

OVERVIEW:

The digital marketing specialist is a part of a small but impactful marketing communications team. The teammate in this role has a proven track record of working efficiently and quickly in a fast-paced environment. The digital marketing specialist creates engaging clear digital content for different marketing and communications channels and executes digital projects in demand generation digital content corporate communications brand building social media blogs digital advertising internal newsletters and video. All messaging must align with Encore Electric company culture values and visual identity. Primary functions of this role support the corporate strategy and include major digital elements of marketing communications discipline that will enhance the brand and reputation of Encore while engaging stakeholders at every level: marketplace brand employer brand and internal communications.

General Responsibilities

Maintain open communication lines with all working relationships

Follow up to ensure items for which the job is accountable are performed

Earn and maintain the trust of internal and external customers

Uphold the core values of the organization

Work well with others to accomplish the mission of the organization and of the job

Specific Responsibilities

Collaborate with colleagues in multiple departments to identify communications and marketing opportunities

Assists with video and other storytelling

Develop and implement digital marketing plans that support the company strategy and support the brand for using all digital marketing channels such as PPC social media programmatic email print and video

Lead and implement SEO and SEM strategies for Encore Electric

Produce graphic and video content for external and internal audiences

Own and maintain external digital channels of communication including advertising website and email

Help maintain and produce content for all social media channels sharing updates and engaging with the social media of our clients and customers

Deploy messages through identified digital marketing communications channels

Develop and implement digital recruiting marketing programs with the support of the director

Manage vendor relationships with digital-specific vendors

Regularly update and maintain automation programs for digital recruiting and get work programs

Be the liaison for the Marketing Team with the Information Technology team and regularly update the Chief Information Officer on digital programs and issues

Maintain the Marketing Communications Content Library

Serve as the technical director for Encore Electric Town Hall productions

Other duties as may be assigned

KNOWLEDGE SKILLS AND ABILITIES:

Knowledge of:

Digital marketing practices and technologies

Effective communication practices

All Microsoft Office products

WordPress or other web content management system

Basic coding (HTML and CSS as well as an understanding of Javascript)

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Art/Graphics programs such as Photoshop Illustrator or InDesign

Animation and web development basics

Graphic & multimedia design experience (including Adobe Premiere Pro and After Effects)

Social media management tools (Hootsuite Google Analytics or similar)

Online market research

Best practices for digital campaigns in the AEC industry

Skill in:

Organization and time management

Multimedia design

Video storytelling

Analytics for decision-making

Project management

Video scriptwriting

Graphic design basics

Vendor Management

Ability to:

Be self-motivated

Learn new skills and techniques in digital marketing and communications and put them to use

Communicate effectively in written and verbal forms

Create and update digital media including website and social media

Maintain a proactive resourceful approach to solving problems and getting results

Create content that follows Encore Electric voice and brand

Communicate effectively in written and verbal forms translating complex content into relatable stories

Be creative and adaptive and work collaboratively on a team

Travel to project sites to conduct interviews and gather information

PHYSICAL REQUIREMENTS:

Driving

Kneeling

Lifting (up to 25 lbs)

Standing

Sitting for long periods of time

Vision acuity (near and far)

Walking

REQUIREMENTS:

This position requires a bachelors degree in marketing communications public relations journalism or related field with 2-5 years of marketing and communications experience. Demonstrated experience in managing and executing digital marketing campaigns and social platforms is a must. The right candidate will be able to demonstrate their ability to create written graphic and video content.

Encore Electric Inc. is an EOE including disability/vets.

Required Experience:

IC