Brand Manager Abbott Diabetes Care (Mississauga)
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Job Location:
Mississauga - Canada
Monthly Salary:
Not Disclosed
Posted on:
21 days ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity working mothers female executives and scientists.
The Opportunity
This position works out of our Mississauga location in the Abbott Diabetes Care Division. The Brand Manager (HCP) is responsible for leading the strategic marketing efforts for FreeStyle Libre within the endocrinology therapeutic area with a specific focus on engaging Endocrinologists and other relevant specialists.
This includes developing and executing targeted strategies messaging and tactics that resonate with this audience and drive brand growth.
Were focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Were revolutionizing the way people monitor their glucose levels with our new sensing technology.
What Youll Do
Develop and implement brand strategies tailored to Endocrinologists and other key specialists aligned with business objectives and customer insights.
Lead cross-functional planning to ensure seamless execution of specialist-focused initiatives across medical sales and marketing teams.
Conduct and analyze market research specific to the endocrinology landscape to identify opportunities barriers and evolving customer needs.
Collaborate with medical and agency partners to ensure scientific accuracy and relevance in all communications.
Design and execute targeted marketing tactics including peer-to-peer programs congress activations KOL engagement and specialist-specific digital campaigns.
Track and optimize spend to maximize ROI and impact within the specialist segment.
Required Qualifications
Bachelors Degree.
Minimum of 5 to 8 years experience in medical devices pharmaceutical diagnostics or diabetes ideally with a focus on specialty care.
3-5 years in healthcare marketing sales experience or close collaboration with sales team is a strong asset.
This person should be an experienced marketer with a proven track record in developing marketing plans that deliver on financial objectives. They should have a working knowledge of the Canadian diabetes and healthcare markets and the ability to effectively interface with the sales team external and internal addition they must possess the ability to anticipate market changes input on product strategy and develop and implement marketing programs that drive business objectives. Last they will have strong administrative and communication skills a proven ability to meet project deadlines.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity. Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
Canada > Mississauga : 6925 Century Avenue
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 10 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
