Senior Media Planning Manager
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Our Opportunity:
As the Senior Media Analytics and Planning Manager (Linear TV & OTT) you will define the strategy and guardrails for premium video taking ownership of end-to-end measurement across linear television and CTV. You will make portfolio-level allocation decisions that balance reach efficiency and business impact. Thriving in the fast-evolving TV/CTV environment you approach mass reach measurement with rigorasking why stress-testing assumptions and distilling complex data into clear actionable recommendations. Collaboration will be central to your success: youll partner closely with Marketing Finance Data Science and our internal buying team to convert evidence into enterprise-level action. You will also leverage human-in-the-loop AI to accelerate analysisaugmenting not automating critical decisionsby enhancing vendor tools and internal workflows such as anomaly detection log reconciliation and executive doing so youll ensure thorough documentation of prompts validation of outputs against Core iSpot and VideoAmp and adherence to standards of privacy bias mitigation and reproducibility.
What youll do
- Define the role of Linear and OTT reach/frequency guardrails and duplication thresholds.
- Own crosschannel measurement (acquisition brand lift incremental reach); translate insights into actions.
- Design plans for the internal Linear TV buying team to execute optimized to channel goals
- Maintain and build automated executive reporting in Tableau to assist with decision making
- Deliver performance reads with actionable insights across Linear TV and OTT
- Set evidence thresholds for go/nogo calls when it comes to buying decisions
- Apply AI to accelerate analysis (human-in-the-loop): augment vendor tools and our internal workflows (e.g. anomaly detection log reconciliation executive summaries) with documented prompts and QA; AI augments judgment not decisions.
- Partner with the AD Media Planning on test designs execution and quarterly portfolio allocation.
- Oversee data integration & QA across Core iSpot VideoAmp TradeDesk Amazon DSP and internal databases; champion thirdparty solutions where they add decision value.
- Conduct competitive/market research and bring a point of view on opportunities risks and tradeoffs.
What youll need
- 7 years of experience in media strategy marketing analytics or integrated paid media planning.
- Portfoliolevel Linear OTT leadership; proven measurement ownership (MMM incrementality brand lift).
- Television planning and measurement tool fluency (e.g. Core iSpot VideoAmp Nielsen OTT DSPs Comscore).
- Experience translating complex performance data into businessaligned marketing strategies.
- Proven ability to influence stakeholders at all levels and drive crossfunctional alignment.
- Exceptional communication skills with a strong bias for action and attention to detail.
Preferred
- Ecommerce or directtoconsumer experience.
- Strong BI/analytics toolkit (Tableau advanced Sheets/Excel; SQL a plus).
- Experience influencing upfront planning in a buyerled model; identity/cleanroom or crossscreen frequency solutions.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
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