Head of Marketing & Demand Generation
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
About Integrant
For 34 years Integrant has designed and delivered advanced business solutions for U.S. enterprises in biotech medical devices manufacturing finance and related highly regulated industries. Our teams are experts in traditional web and mobile applications AI/HPC infrastructure support data engineering predictive AI machine learning and Agentic solutions. We build long-term partnershipstwo-thirds of our customers choosing to partner with us 5 yearsby solving mission-critical problems with rigor empathy and measurable outcomes.
Location: Egypt (Hybrid). Candidates based in UAE or Jordan are also welcome to apply.
The Opportunity
Were looking for a high-impact Head of Demand Generation & Marketing to own lead generation for the U.S. and European market and turn Integrants technical excellence into a predictable pipeline of qualified opportunities. Youll build and lead a focused team shape our go-to-market motions and partner directly with the U.S. leadership.
What Youll Do
Leadership
- Build mentor and scale a high-performing marketing team focused on pipeline creation.
- Own the strategy and day-to-day execution of multi-channel demand generation.
- Oversee and align content creative demand gen web development and marketing operations to ensure consistent brand and pipeline impact.
- Partner with technical leadership to translate strategic goals into executable marketing campaigns.
- Establish operating cadence KPIs and dashboards that tie activities to revenue outcomes.
Lead Generation & ABM
- Design and run multi-channel outbound and ABM programs targeting U.S. mid-to-large enterprises.
- Craft compelling value-led messaging for CTOs CIOs VPs of Engineering and Operations leaders.
- Build and maintain clean target account lists ICPs segmentation and lead scoring in collaboration with Sales.
Campaigns & Content
- Launch and optimize campaigns across SEO/SEM paid social LinkedIn webinars and email.
- Collaborate with technical leaders to translate capabilities into solution narratives case studies and thought leadership.
- Oversee sales enablement materials (decks case studies one-pagers) and ensure consistency across website social media and digital channels.
- Test learn and iterate to improve CTRs MQLSQL conversion and campaign velocity.
Funnel Management
- Qualify inbound and outbound leads through structured discovery.
- Maintain accurate CRM hygiene (HubSpot/Salesforce LinkedIn Sales Navigator) and ensure smooth handoffs to U.S.-based sales teams.
- Establish clear SLAs with Sales for lead follow-up and progression.
- Orchestrate nurture tracks to move accounts from awareness to opportunity.
Market Intelligence & Field
- Track U.S. buyer trends competitor moves and regulatory or industry shifts in target verticals.
- Own the strategy planning and execution of U.S. conferences and trade shows including creative logistics and on-site representation as needed (up to 30% travel).
- Gather insights from delivery and product teams to align offerings with market demand.
Requirements
What Youll Bring
Essential
- 710 years in B2B marketing and lead generation for complex technical or software services.
- Proven success building programs that generate sales-qualified pipeline for U.S. or European markets.
- Experience leading cross-functional marketing teams (content demand gen creative web).
- Excellent English communication skillsable to translate technical capabilities into business value.
- Proficiency with CRM and marketing automation tools (HubSpot or Salesforce) and LinkedIn Sales Navigator.
- Analytical data-driven mindset with command of funnel metrics attribution and ROI.
- Demonstrated ability to select and implement the right marketing tech stack (ABM platforms analytics automation).
Preferred
- Familiarity with AI/ML data engineering DevOps or enterprise software development services.
- Background in software services or consulting environments serving U.S. clients.
- Experience in biotech medical devices manufacturing or other highly regulated industries.
- Hands-on experimentation mindset across copy offers and channels.
- Experience with account-based marketing and modern inbound strategies.
Benefits
- Competitive base salary plus performance bonus tied directly to qualified pipeline delivered and sales outcomes. Travel expenses covered for approved U.S. trips.
- Six-month career advancing opportunities
- Supportive and friendly work environment
- Premium medical insurance employee family
- English language development courses
- Interest-free loans paid over 2.5 years
- Technical development courses
- Planned overtime program (POP)
- Employment referral program
- Social insurance
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Integrant, Inc. is a custom software development company focused on providing tailor made software solutions to fit your needs to a tee. We strive to uncover your pain points and identify how our team can seamlessly integrate with you and your business for a one-team approach.
