B2B Product Marketing Specialist

Arpu Telecommunication Services

Job Location:

Cairo - Egypt

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

Job Overview:

We are seeking a B2B Product Marketing Specialist to join our team and support the development and execution of marketing strategies for our business-to-business products. The ideal candidate will have a passion for understanding customer needs market dynamics and effective marketing tactics to drive product growth.

Key Responsibilities:

Conduct research to understand market trends customer needs and competitive positioning to inform marketing strategies.
Assist in developing compelling product messaging and positioning that resonates with target B2B audiences.
Identify emerging CPaaS adoption patterns and industry-specific communication challenges.
Translate product features into clear industry-focused value propositions and use cases.
Develop and execute marketing strategies for each targeted industry focusing on high-impact business cases that align with the business growth plan.
Collaborate with the team to plan and execute product marketing campaigns including digital performance and social media marketing initiatives.
Plan and execute lead-generation campaigns and nurture programs for each industry.
Manage and optimize digital campaigns (email LinkedIn performance ads) to generate qualified leads.
Build and maintain lead funnels for targeted industries.
Create sales materials such as product sheets presentations and case studies to assist the sales team in effectively communicating product value and tackle customers pain points in relative industry.
Help coordinate and promote product through AI tools generating leads.
Monitor and report on campaign performance metrics providing insights and recommendations for continuous improvement.
Work closely with product management sales and customer success teams to align marketing efforts with business objectives.

Requirements

Bachelors degree in Marketing Business Communications or a related field.
3 to 5 years of experience in marketing strategies for SaaS in the CpaaS B2B environment.
Hands-on in performance marketing and lead generation.
Knowledge of AI tools related to product marketing.
Familiarity with product marketing processes and techniques.
Ability to translate technical product features into business value for different industries.
Strong analytical skills with the ability to interpret data and market research.
Excellent written and verbal communication skills.
Proficiency in marketing tools and software (e.g.: email marketing platforms analytics tools).
Understanding of digital marketing strategies (SEO PPC social media).
Detail-oriented and organized with strong project management skills.
Creative thinker with a willingness to learn and adapt.
Team player with strong interpersonal skills and the ability to collaborate effectively.

Required Experience:

DescriptionJob Overview:We are seeking a B2B Product Marketing Specialist to join our team and support the development and execution of marketing strategies for our business-to-business products. The ideal candidate will have a passion for understanding customer needs market dynamics and effective m...

Description

Job Overview:

Key Responsibilities:

Conduct research to understand market trends customer needs and competitive positioning to inform marketing strategies.
Assist in developing compelling product messaging and positioning that resonates with target B2B audiences.
Identify emerging CPaaS adoption patterns and industry-specific communication challenges.
Translate product features into clear industry-focused value propositions and use cases.
Develop and execute marketing strategies for each targeted industry focusing on high-impact business cases that align with the business growth plan.
Collaborate with the team to plan and execute product marketing campaigns including digital performance and social media marketing initiatives.
Plan and execute lead-generation campaigns and nurture programs for each industry.
Manage and optimize digital campaigns (email LinkedIn performance ads) to generate qualified leads.
Build and maintain lead funnels for targeted industries.
Create sales materials such as product sheets presentations and case studies to assist the sales team in effectively communicating product value and tackle customers pain points in relative industry.
Help coordinate and promote product through AI tools generating leads.
Monitor and report on campaign performance metrics providing insights and recommendations for continuous improvement.
Work closely with product management sales and customer success teams to align marketing efforts with business objectives.

Requirements

Bachelors degree in Marketing Business Communications or a related field.
3 to 5 years of experience in marketing strategies for SaaS in the CpaaS B2B environment.
Hands-on in performance marketing and lead generation.
Knowledge of AI tools related to product marketing.
Familiarity with product marketing processes and techniques.
Ability to translate technical product features into business value for different industries.
Strong analytical skills with the ability to interpret data and market research.
Excellent written and verbal communication skills.
Proficiency in marketing tools and software (e.g.: email marketing platforms analytics tools).
Understanding of digital marketing strategies (SEO PPC social media).
Detail-oriented and organized with strong project management skills.
Creative thinker with a willingness to learn and adapt.
Team player with strong interpersonal skills and the ability to collaborate effectively.

Required Experience: