SEO Product Manager

We are looking for a results-oriented high-energy Product Manager with proven product management skills and a track record of driving business impact. This is a cross-functional leadership role that blends product management SEO strategy and growth experimentation. In this role you will work closely with internal and external stakeholdersincluding technology teams designers content creators and business partnersto define and deliver SEO initiatives and features that achieve measurable outcomes. The focus will be on cross-team collaboration planning and executing key initiatives with a solid understanding of the evolving search landscape and desire to learnincluding Googles AI-driven SERPs LLMs like ChatGPT and emerging social platforms like TikTok and Reddit.

The ideal candidate will have strong SEO understanding excellent project management skills and the ability to learn quickly in a fast-paced environment. Youll lead strategic and technical efforts that drive organic growth across our portfolio of financial products and content assets. You will thrive in cross-functional collaboration and bring an entrepreneurial mindset to solving problems and identifying opportunities. Youll lead the charge in scaling brand and non-brand visibility and adapting our growth engine for future search behaviors across web social and AI interfaces.

Key Responsibilities

Cross-Functional Collaboration & Product Leadership

• Serve as product lead for SEO-related features and initiativescreating specs tickets and prioritizing engineering sprints
• Own the end-to-end product lifecycle from ideation through launch iteration and optimization.
• Collaborate with engineering design content analytics and performance marketing teams to drive roadmap alignment.
• Incorporate SEO best practices into product development to enhance discoverability and engagement and oversee SEO experimentation and test architecture
• Drive authority-building efforts through third-party content syndication backlink outreach and high-authority publishing
• Define and track KPIs tied to traffic growth ranking improvements to assess product success and inform future strategy.
• Gather and synthesize user feedback market trends and competitive insights to inform product decisions.
• Manage timelines dependencies and deliverables using proven project management methods.
• Partner with leadership to help shape the product strategy and winning playbook for our financial software portfolio.

SEO Strategy & Execution

• Collaborate with SEO strategy team and own end-to-end execution from roadmap planning to tactical rollout
• Lead technical SEO initiatives in collaboration with engineering (crawlability site architecture Core Web Vitals schema canonicalization)
• Apply SEO best practices to execute on on-page SEO (metadata headings keyword targeting) and off-page SEO (link acquisition publisher outreach citations)
• Manage and evolve systems for content publishing including editorial SEO standards and optimization for finance-specific SERP features (e.g. People Also Ask Things to Know Google Knowledge Panel)

• Conduct cross-platform keyword research to guide content direction and maximize organic visibility
• Use analytics tools to track performance identify insights and regularly report on channel growth engagement and ROI
   

Cross-Platform & AI Search Optimization

• Design and implement a system for optimizing across traditional and evolving search ecosystems including Google and LLMs (e.g. ChatGPT Perplexity Claude)
• Optimize for Google SGE/AI Overviews and AI-powered SERP elements ensuring our brand earns visibility in structured snippets PAA and social mentions
• Guide and prioritize production of video Reddit content and social forum engagement to support non-traditional organic visibility

• Partner with growth and brand teams to align SEO with TikTok Instagram and other emerging social surfaces as discovery engines
   

Qualifications :

• 2 years recent experience in product management with proven ability to drive measurable business results.
• Proven success in cross-functional product management conversion testing and brand/non-brand search growth
• Solid understanding of modern SEOincluding SERP feature optimization structured data and LLM search integration
• Experience working with or leading design and engineering teams on web products or SEO infrastructure
• Familiarity with SEO tools (e.g. Ahrefs SEMRush Screaming Frog GSC) and analytics platforms
• Bonus: Experience with publishing on authoritative third-party finance platforms or PR-driven link building
• Bonus: Background in managing influencer-led or UGC strategies tied to organic growth (Reddit YouTube TikTok)

Additional Information :

Achieve well-being with:

• Hybrid and remote work opportunities
• 401 (k) with employer match
• Medical dental and vision with HSA and FSA
• Competitive vacation and sick time off as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program wellness programs and fitness discounts
• Up to $5250 paid back to you on eligible education expenses
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect with other employees through our six employee resource groups

We are proudly offering hybrid options in the Phoenix AZ metro market as well in San Mateo CA. This role can be hired remote in TX NV WA FL UT IL 

Hourly Range: $145000 to $160000 bonus benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment well consider your location experience and other job-related factors.

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieves Talent Acquisition leader.

Remote Work :

No

Employment Type :

Full-time