Associate Manager, Social Media Content Strategy

Work Location:

Hours:

Line of Business:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

The North American Social Media Centre of Excellence team leads the Organic Social Strategy for TD and provides expertise on organic content listening community management and brand ambassador aspects of social media. It is also responsible for Enterprise social media health and this position youll work within a team to contribute to the creative and strategic execution of the Organic Social Content Strategy for the TD Canada social channels (Facebook Instagram TikTok YouTube and X) collaborate with internal and external stakeholders and ensure the TD brand promise is protected and delivered.

Job Description/Accountabilities:

Reporting to the Manager of Social Media Content & Strategy this candidate:

• Works within the Social Media Centre of Excellence team to execute social-first platform-specific content representative of the TD brand and aligned with Organic Content Social Media Strategy

• Ideates develops and produces social content (using graphic design copywriting and video editing skills) aligning with content pillars and designed for priority social platforms: Facebook Instagram TikTok YouTube X

• Leads agency partnerships in developing organic social content. Creates content annual briefs reviews and provides feedback on concepts ensures project timelines and approvals are met. Facilitates internal translation and posting process.

• Develops strong relationships with internal stakeholders and provides expert consult on the direction of organic social media content to produce high-performing results that boost audience sentiment and align to overall strategy

• Works internally with brand and governing teams as well as key business areas to ensure assets are reviewed and approved and compliant with governing regulations

• Owns team-wide social media analytics reporting process pulled on monthly quarterly and ad-hoc basis. Translates insights into tactical recommendations at team-wide strategy discussions

• Owns monthly content brainstorm meeting pulling monthly performance identifying new social trends and creating net-new creative concepts

• Contributes to Social Media playbooks best practice guidelines and social media content strategies for audience of stakeholder content contributors and secondary social media page owners

• Identifies gaps and future opportunities for the brand including jumping on agile trends and finding new tools to enhance the overall social experience for customers

• Owns the brands editorial content calendar balances requests for social media across the organization. Uploads schedules and approves all organic content into Content tool Sprinklr on an as-needed basis

• Contributes to community management and social media listening reports during periods of crisis management; works closely with key partners and stakeholders to manage emerging issues/crises on social media; consults and provides guidance to social customer service team; creates ad hoc content as-necessary

• Protects and adheres social assets to internal guidelines and procedures (accessibility standards upload processes English and French languages brand standards) working closely with control partners as needed

• Aids in development of governance documents and tasks necessary for implementing innovative social media opportunities that will continue to drive social media TD-firsts

Education/Accreditations:

Undergraduate or Graduate degree. Educational background in Marketing Design Social Media or Communications/Journalism would be an asset.

Other Qualifications/Skills/Experience:

• Minimum of 4-5 years of social media content experience (brand or agency side)

• Incredible written communication and copy-writing skills; able to distill complex financial concepts into concise and compelling formats for the general public

• Intermediate creative graphic and multimedia skills; ability to leverage Adobe Creative Cloud Programs (Photoshop InDesign)

• Intermediate video production skills; ability to film and edit social media videos

• Proven track record in creative strategy and innovative thinking; particularly when it comes to social media content ideation

• Deep understanding of brand content for social including the ability to manage and execute content strategies produce and manage agile content and guide agency partners in the production of content

• Experience analyzing and reporting results able to pull insights from performance and translate into tactics and recommendations

• Clear communicator and ability to successfully manage agency partner and vendor relationships

• Strong teamwork orientation values respectful communication and open collaboration

• In-depth experience on Sprinklr platform (Listening Engagement Distributed executions) or similar social media content management system

• Personal interest and understanding of financial concepts

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):