Senior Product Manager, Marketing Cloud & Automation

SUMMARY

We areseekinga dynamic and experienced Senior Manager of Marketing Automation tosupport the Marketing Automation team at Zoetis. This role willbe responsible forholding SOPs and business requirements for Salesforce Marketing Cloudexecuting targeted campaignsin partnership with digital marketing and servinga partner in developing personalized content and journeys to supportthe ideal candidate will have a strong background in marketing automation exceptional interpersonal skills and a proven ability to drive results in a fast-paced environment.

POSITION RESPONSIBILITIES

Roadmap and Business Requirements Ownership of Salesforce Marketing Cloud:

• Work closely with commercial partners to understand their needs and translate them into detailed business requirements for IT business partnersas US roadmap for capabilities.
• Ensure clear communication and alignment between business and IT teams tofacilitatethe successful implementation of marketing automation solutionsrelated to salesforce marketing cloud.
• Design business requirements and ensure proper backlogging and process creation based on the needs of commercialpartners
• Develop and implement effective SOPs and processes to streamline operations and enhance efficiency.

Technical Executionof Digital Marketing Campaigns:

• Execute Salesforce Marketing Cloud campaigns including the digital HTML building of emails landing pages and automation into lead routing tools.
• Build andoptimizecustomer journeys from a technical point of view ensuring seamless and personalized customer experiences.
• Utilize Salesforce Marketing Cloud tools to create test and deploy digital marketing campaigns.
• Monitor and analyze campaign performance making data-driven adjustments to improve outcomes.

Collaboration and Coordination:

• Collaborate with internal stakeholders including marketing sales and IT teams to ensure successful project deliveryincluding optimization of digital tactics toleveragethe full breadth of automation capabilities including journey building andpersonalization
• Coordinate with Zoetis Global Digital Teams& Salesforce expertstoleverageglobal best practices and technologies.
• StrongInterpersonalskillsnegotiationand collaborationrequired

ORGANIZATIONAL RELATIONSHIPS

• Marketing
• Customer Experience
• Inside and Digital Sales
• Sales
• Legal
• Technical
• IT
• Data Science

EDUCATION AND EXPERIENCE REQUIREMENTS

• Minimum of 7-10 years of experience in digital marketing with a focus on marketing automation and Salesforce Marketing Cloud
• Strong technical skills in HTML email building landing pages and marketing automation tools.
• Excellent project management skills with a demonstrated ability to manage multiple projects and meetdeadlines
• Proven experience in translating business requirements into technical specifications and managing SOPs.
• Bachelors degree in communication marketing business or related fields
• Knowledge of lead routing tools and customer journey mapping.
• Experience working with AzuretableauLead ScoringAudience builder& Pythonstronglypreferred
• Experiencedeveloping customized marketing cloud solutions including data extensions APIs data management and user management preferred

TECHNICAL SKILLS REQUIREMENTS

• Salesforce Marketing Cloud Email Specialist CertificationRequired
• Salesforce Marketing CloudAdministratorCertification Preferred
• Salesforce Marketing Cloud Developer Certification Preferred
• Python Azure Experience Required

PHYSICAL SKILLS REQURIEMENTS

• Office based role Hybrid
• Prolonged times of sitting

The US base salary range for this full-time position is $142000 - $205000 Our salary ranges are

determined by role level and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range individual pay is determined by work location and additional

factors including job-related skills experience and relevant education or training.

This position is also eligible for short-term incentive compensation

This position is also eligible for long-term incentives

In addition to compensation Zoetis offers a comprehensive benefits package that supports the physical emotional

and financial wellbeing of our colleagues and their families includinghealthcare and insurance benefits beginning

on day one a 401K plan with a match and profit-sharing contribution from Zoetis and 4 weeks of vacation.

Visit to learn more.

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party such as an Agency recruiter including unsolicited resumes sent to a Zoetis mailing address fax machine or email address directly to Zoetis employees or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at to request an accommodation. Zoetis also complies with all applicable national state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at site or (2) via email to/from addresses using only the Zoetis domain of @. In addition Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be addition Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.