Account Development Head

Jakarta - Indonesia

Monthly Salary: Not Disclosed

Posted on: 22-10-2025

Vacancies: 1 Vacancy

Job Summary

About the Job

Amar Bank Bisnis App is the next-generation digital banking and financial solution for Indonesias ecosystem empowering small and medium business owners with smart financial tools credit access and business management features.
As Account Development Head you will lead the growth of one of Amar Banks strategic digital initiatives. Your mission: to drive massive user acquisition engagement and conversion among Indonesias millions of entrepreneurs.
You will own the end-to-end growth and user acquisition strategy for Amar Bank Bisnis App combining product growth tactics offline and digital marketing partnerships and data-driven experimentation to accelerate adoption and retention. This is a senior leadership role requiring a mix of strategic thinking executional excellence and cross-functional influence

Responsibilities

Growth Strategy: Develop and execute an integrated user acquisition strategy (organic paid) to achieve customer growth targets.
Marketing Leadership: Lead all user acquisition initiatives and coordinate with related functions. The initiatives include positioning Amar Bank as a key opinion leader in digital banking and digitalization
Product-Led Growth: Collaborate with Product Data and Engineering teams to optimize onboarding activation and retention through growth loops and funnel optimization.
Partnership Development: Build acquisition partnerships with platforms marketplaces and business communities.
Analytics & Experimentation: Drive A/B testing cohort analysis and marketing attribution to continuously improve CAC and conversion rates.
Team Leadership: Build and lead a high-performing team across acquisition digital marketing and growth analytics.
Budget Ownership: Manage and optimize multi-channel acquisition budgets to maximize ROI.
Brand Integration: Ensure acquisition campaigns align with Amar Banks brand and compliance standards.

Requirement

Possess 812 years of experience in digital growth user acquisition or marketing leadership roles preferably within securities platforms digital banking crypto platforms fintech funding-side or MSME-focused applications
Strong Analytical Skills with Deep understanding of growth metrics (CAC LTV retention conversion) and data tools (Google Analytics Firebase Amplitude etc.).
Experience managing cross-functional teams (marketing product data).
Entrepreneurial Mindset with Hands-on experimental and outcome-driven thrives in fast-moving startup or digital bank environments.
Excellent communication and storytelling ability in English and Bahasa Indonesia.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

About the JobAmar Bank Bisnis App is the next-generation digital banking and financial solution for Indonesias ecosystem empowering small and medium business owners with smart financial tools credit access and business management features.As Account Development Head you will lead the growth of one ...

About the Job

Amar Bank Bisnis App is the next-generation digital banking and financial solution for Indonesias ecosystem empowering small and medium business owners with smart financial tools credit access and business management features.
As Account Development Head you will lead the growth of one of Amar Banks strategic digital initiatives. Your mission: to drive massive user acquisition engagement and conversion among Indonesias millions of entrepreneurs.
You will own the end-to-end growth and user acquisition strategy for Amar Bank Bisnis App combining product growth tactics offline and digital marketing partnerships and data-driven experimentation to accelerate adoption and retention. This is a senior leadership role requiring a mix of strategic thinking executional excellence and cross-functional influence

Responsibilities

Growth Strategy: Develop and execute an integrated user acquisition strategy (organic paid) to achieve customer growth targets.
Marketing Leadership: Lead all user acquisition initiatives and coordinate with related functions. The initiatives include positioning Amar Bank as a key opinion leader in digital banking and digitalization
Product-Led Growth: Collaborate with Product Data and Engineering teams to optimize onboarding activation and retention through growth loops and funnel optimization.
Partnership Development: Build acquisition partnerships with platforms marketplaces and business communities.
Analytics & Experimentation: Drive A/B testing cohort analysis and marketing attribution to continuously improve CAC and conversion rates.
Team Leadership: Build and lead a high-performing team across acquisition digital marketing and growth analytics.
Budget Ownership: Manage and optimize multi-channel acquisition budgets to maximize ROI.
Brand Integration: Ensure acquisition campaigns align with Amar Banks brand and compliance standards.

Requirement

Possess 812 years of experience in digital growth user acquisition or marketing leadership roles preferably within securities platforms digital banking crypto platforms fintech funding-side or MSME-focused applications
Strong Analytical Skills with Deep understanding of growth metrics (CAC LTV retention conversion) and data tools (Google Analytics Firebase Amplitude etc.).
Experience managing cross-functional teams (marketing product data).
Entrepreneurial Mindset with Hands-on experimental and outcome-driven thrives in fast-moving startup or digital bank environments.
Excellent communication and storytelling ability in English and Bahasa Indonesia.