Were looking for a creator who wants to become the face and voice of a fitness brand across TikTok Instagram Reels and YouTube Shorts. Currently over 90k followers for our brand and looking for someone tol own our organic social presence from the ground upfilming editing and posting daily content that hits millions of views and connects our community to the Golden Era ethos were all about.
This isnt a traditional social media job. Youre not scheduling posts or managing calendars. Youre a creator and operator who moves fast thinks like a startup founder and gets rewarded for driving real results.
Creating: Film 5-10 pieces of content daily on your phone. Edit in CapCut or native platform editors. Post 1-3 times per day. You own the entire process from idea to live content.
Learning: Study trending formats sounds and hooks on each platform (30-60 min daily). Analyze performance in real-time. Double down on winners. Kill whats not working.
Building: Build our organic pages with strategic content videos and engage with our community.
The breakdown: 80% creation. 20% strategy. Thats intentional.
In 30 days: 60-90 pieces of content posted. 250K total views.. 2K followers.
In 90 days: 180-270 pieces of content. 1M views. At least 3 videos hitting 100K. 10K followers. From here review strategy and articulate exactly whats working.
In 6 months: 10M views. At least 2 videos hitting 1M. 50K followers. Measurable business impact (sales lift traffic Amazon search volume).
The metrics that matter: Views. Video Completion rate. Shares. Business outcomes.
You have a proven track record creating viral organic content. You either built a personal account to 10K followers organically or you managed a brand account that generated 5M organic views in the last 90 days.
You understand platform algorithms not from studying themfrom living them. You can explain why one video got 10K views and another hit 1M.
Youre comfortable on camera. Not polishedauthentic. You move fast. Idea to publish on the same day. You dont need permission to try things. Youre not attached to content80% will fail and thats part of the game.
You understand our category deeply. You can make products into stories not ads. You get what builds parasocial relationships at scale.
Traditional social media managers
People who prefer strategy over creation or who need a team to execute
Community managers focused on responses instead of content creation
Anyone uncomfortable being on camera or working independently
You likely come from one of these paths:
A creator who went independent and grew a personal account organically but now wants brand resources to scale faster. Or you worked at a creator-focused agency running organic for multiple brands. Or you were the person behind a brands viral TikTok or Instagram account and can point to specific campaigns you led.
Weve seen this work with influencers looking for stability and even some traditional marketers who genuinely get it. But were most excited about founders mentalitypeople who think like owners.
Base salary: $60K$90K depending on experience and market
Performance bonuses:
The reality: Youre not just filling a role. Youre building a channel from scratch and getting rewarded for the business impact you create.
Stage 1: You show us your portfoliopersonal accounts or brand accounts youve run. Your top 3 performing videos and why they worked.
Stage 2: Film and edit a 3060 second video about our brand on your phone. Show us the final cut. This is the most important stage because it proves you can execute under pressure.
Stage 3: Strategy conversation. You analyze our current accounts tell us whats working whats not and what youd do in week one. You show us brands doing organic content well and explain why.
Stage 4: Real talk. We discuss on-camera comfort handling content that flops moving fast and owning a channel end-to-end.
Stage 5: Paid three-week trial. You film and post 2 pieces per day. We see what you actually produce and if we work well together.
You already have 5 ideas for our brand ready to go
You pull up TikTok and show us whats trending TODAY
You say Can I start posting this week
Your personal account has content posted in the last 48 hours
You can film and edit a video on the spot during the interview
You talk about testing hooks iteration speed and move fast mentality
You can film edt and post your content.
You think like a founder not an employee
Youll be building something real for a brand with authentic roots in the Golden Era of bodybuilding and growing to other fitness industries. Were not chasing trends for trends sakewere creating content that resonates with a community that values quality integrity and real results.
Youll own a channel from the ground up. Youll move fast. Youll see the direct impact of your work on the business. And youll do it all as the face of a brand people respect.
If this sounds like you we want to talk. Show us your best work. Be ready to create on the spot. Bring your ideas and your speed.
Lets build something
Required Experience:
Senior IC