Senior Manager, Social & Creator Strategy Simplii Financial

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

Simplii Financial is searching for a Senior Manager to champion social-first strategies forge creator partnerships and create content that gets our audience talking driving real connections and DMs.

Simplii Financial is digital-only so social isnt just important its essential. Youll build strategies that put social at the center work with creators who move culture and make a real impact for a brand that lives online. Hybrid work digital-first brand even bigger opportunity.

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.

How youll succeed

• Lead Social-First Strategy: Youll champion social as the front door for Simplii Financial. That means crafting campaigns that start on social not just get repurposed for it. Youll collaborate with PR marketing sponsorships and internal teams to make sure every initiative feels native to the platforms people use every day.
• Creator Partnerships That Matter: You get that creators are the new media companies. Youll identify build and nurture relationships with creators who can authentically tell the Simplii story whether its a TikTok trend or an Instagram educational series. Youll help Simplii show up in conversations that matter to digital-first consumers.
• Trendspotting & Platform Innovation: Youre obsessed with whats next. You know how to spot emerging trends jump on new features and make sure Simplii is in the conversation while its happeningnot after. Youll experiment learn and scale what works for a brand thats always online.
• Team Builder & Mentor: Youll lead a crew of social and creator experts setting KPIs that matter for social (not just overall marketing). Youll foster a culture where creativity speed and relevance win every time.
• Relationship Connector: You are a bridge builder confident at connecting internal teams and creators to make sure every campaign is cohesive social-first and audience-centric.
• Campaign Delivery: Youll lead the process from idea to execution ensuring every campaign feels like it was built for social not just adapted to it. Youll push for relevance authenticity and measurable impact for a digital-only audience.

Who you are

• Social-First Mindset: You understand how culture conversation and community drive real business resultsespecially for digital brands.
• Experienced Operator: 8 years in social/digital marketing with 5 years leading social and digital content strategies. Youve worked with agencies built creator programs and launched campaigns that get people talking.
• Platform Native: You live and breathe social. You know what works on TikTok vs. Threads and youre always first to try new features.
• Audience Obsessed: You create for people not just for metrics. You listen engage and build real relationships online.
• Results-Driven Leader: You measure what matters iterate fast and celebrate impact.
• Culture Builder: You lead with empathy authenticity and a focus on team success.
• Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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