Influencer Specialist(PR)

About the Role

We are looking for an experienced Influencer PR Specialist to join our marketing team at BYD UK. The ideal candidate will have a minimum of 3 years hands-on experience working with UK influencers and a strong track record in influencer relations campaign execution and social buzz building. This role requires a deep understanding of the UK influencer ecosystem excellent communication skills and the ability to drive organic advocacy for the brand.

The Influencer PR Specialist will collaborate closely with the Social Media team PR team Dealer Marketing team and broader marketing stakeholders to enhance BYDs brand visibility and storytelling through influencer partnerships that create authentic and engaging content.

Location: Uxbridge London UK

Type of Employment: Full-time

Main Responsibilities

Influencer Strategy & Planning

• Develop and execute a UK-focused influencer strategy aligned with BYDs brand and marketing objectives.
• Identify evaluate and recruit influencers across TikTok Instagram YouTube and other priority platforms (focus on lifestyle automotive and tech creators).

Influencer Collaboration Management

• Lead influencer outreach negotiation onboarding briefing and relationship nurturing.
• Manage both paid and earned influencer campaigns ensuring high-quality deliverables and brand-aligned storytelling.
• Work closely with creators to co-develop content angles that balance creative freedom with brand consistency.

Campaign Execution & Coordination

• Coordinate campaign timelines approvals product logistics and event invitations (e.g. launch events test drives experiences).
• Liaise with internal stakeholders and external partners (agencies dealers suppliers) to ensure smooth execution.

Content & Brand Alignment

• Review and approve influencer content ensuring messaging consistency and compliance with brand guidelines and legal requirements (including ASA guidance and hashtag use).

Performance Analysis & Reporting

• Monitor campaign performance and creator outputs using key metrics (reach engagement conversion sentiment).
• Provide campaign reports and insights with recommendations to improve future influencer performance and strategy.

Crisis & Risk Awareness

• Flag content or influencer risks in advance and support reactive communication scenarios when needed.

Dealer Network Support

• Collaborate with the Dealer Marketing team to support local influencer requests and encourage dealer-driven influencer collaboration where appropriate.

Ideal Candidate Profile

• Minimum 3 years experience in UK influencer marketing (brand or agency side).
• Strong network or proven experience working with UK influencers across TikTok/Instagram/YouTube.
• Excellent communication negotiation and relationship-building skills.
• Ability to multitask and work under pressure with strong flexibility and resilience.
• Understanding of influencer KPIs performance tracking and campaign optimisation.
• Skilled in briefing talent and giving constructive creative direction.
• Fluent written and spoken English; excellent copy sense is a strong plus.
• Experience in PR or social-driven storytelling is preferred.
• Academic background in Marketing PR Communications or similar is a plus.

Personal Qualities

• Creative resourceful and influencer-savvy
• Strong attention to detail
• Agile and highly adaptable in a fast-paced environment
• Proactive problem-solver with strong ownership mindset
• Team player with excellent interpersonal skills
• Calm under pressure positive attitude and solution-driven

Benefits

• Competitive performance- and experience-based remuneration
• Scottish Widows workplace pension
• 25 days paid holiday public holidays
• Company and department team-building events
• Opportunity to contribute to the EV revolution and shape BYDs brand in the UK market