Become a part of our caring community and help us put health first

Become a part of our caring community

Join Humanas Integrated Marketing Analytics team as a Senior Associate Marketing Analytics Capabilities where youll lead efforts to enhance and govern the tools and platforms that power our marketing analytics ecosystem.

Role Responsibilities

As a senior member of the Marketing Analytics Capabilities team you will lead the development governance and adoption of marketing analytics tools that enable deep strategic insights into campaign performance and business impact. Youll own a portfolio of solutions drive platform enhancements and ensure marketers and analytics teams have access to an industry-leading toolset that supports data-driven decision-making.

Key responsibilities include:

• Lead the implementation and optimization of advanced analytics tools such as Media Mix Modeling (MMM) and other solutions to support strategic marketing performance measurement (e.g. multi-touch attribution).
• Establish and manage relationships with third-party partners for solutions including identity resolution audience segmentation and data enrichment.
• Collaborate with internal data scientists and marketing analytics peers to enable robust methodologies such as multi-touch attribution and predictive modeling.
• Drive adoption and governance of marketing analytics platforms ensuring tools are well-documented scalable and aligned with business needs.
• Support continuous improvement of the analytics ecosystem by identifying gaps recommending enhancements and promoting best practices across teams.
• Serve as a subject matter expert on marketing analytics capabilities providing guidance and training to stakeholders to maximize tool effectiveness and insight generation.

Use your skills to make an impact

Use your skills to make an impact

Required Qualifications

• Bachelors degree in Marketing Information Systems or a related field.
• 4 years of experience in marketing analytics data platforms or business intelligence roles.
• Hands-on experience implementing or managing Media Mix Modeling (MMM) or Commercial Mix Modeling (CMM) solutions.
• Experience selecting onboarding and managing third-party vendors for marketing analytics solutions such as identity resolution audience segmentation and data enrichment with a strong understanding of capabilities evaluation integration planning and ongoing performance oversight.
• Strong understanding of marketing attribution methodologies including multi-touch attribution and predictive modeling.
• Minimum of 2 years of experience in communication and stakeholder engagement with a proven ability to drive cross-functional alignment and successfully implement new processes.

Preferred Qualifications

• Experience working with identity resolution platforms such as LiveRamp Neustar or similar vendors including integration data onboarding and match rate optimization.
• Familiarity with the Adobe Experience Cloud ecosystem including tools like Adobe Analytics Adobe Audience Manager and Adobe Campaign.
• Experience supporting or implementing marketing data infrastructure within cloud environments (e.g. Snowflake Azure AWS).
• Exposure to healthcare or insurance environments.
• Knowledge of HIPAA and data privacy standards
• Experience with cloud platforms and marketing analytics environments.
• Exposure to data governance and compliance frameworks.

Work at Home Information

To ensure Home or Hybrid Home/Office associates ability to work effectively the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

• At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested

• Satellite cellular and microwave connection can be used only if approved by leadership

• Associates who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Virtual Pre-Screen

• As part of our hiring process for this opportunity we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

• If you are selected to move forward in the process you will receive a text message inviting you to participate in a HireVue this prescreen you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward you will be contacted with additional details involving the next step in the process.

• Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.

Travel: While this is a remote position occasional travel to Humanas offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills knowledge experience education certifications etc.

$117600 - $161700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana Inc. and its affiliated subsidiaries (collectively Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits Humana provides medical dental and vision benefits 401(k) retirement savings plan time off (including paid time off company and personal holidays volunteer time off paid parental and caregiver leave) short-term and long-term disability life insurance and many other opportunities.

Application Deadline:

About us

Humana Inc. (NYSE: HUM) is committed to putting health first for our teammates our customers and our company. Through our Humana insurance services and CenterWell healthcare services we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need when they need it. These efforts are leading to a better quality of life for people with Medicare Medicaid families individuals military service personnel and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race color religion sex sexual orientation gender identity national origin age marital status genetic information disability or protected veteran status. It is also the policy of Humana to take affirmative action in compliance with Section 503 of the Rehabilitation Act and VEVRAA to employ and to advance in employment individuals with disability or protected veteran status and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions including but not limited to recruitment hiring upgrading promotion transfer demotion layoff recall termination rates of pay or other forms of compensation and selection for training including apprenticeship at all levels of employment.