Senior Associate, Marketing Data Scientist, Marketing Planning & Forecasting Analytics
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Job Location:
Louisville, KY - USA
Yearly Salary:
$ 117600 - 161700
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Become a part of our caring community and help us put health first
Become a part of our caring communityHumanas Insurance Marketing Analytics team is committed to driving member growth through data. As a Senior Associate Acquisition Analytics Planning and Forecasting youll help lead efforts to analyze and optimize acquisition campaigns across the enterprise.
Use your skills to make an impact
- Analyze acquisition campaign performance and identify optimization opportunities.
- Collaborate with marketing analytics and strategy teams to refine targeting.
- Develop dashboards and reports to communicate insights.
- Document methodologies and contribute to governance efforts.
- Support continuous improvement initiatives using data-driven strategies.
Use your skills to make an impact
Required Qualifications
- Bachelors degree in Marketing Data Analytics or a related field.
- 4 years of experience in acquisition marketing analytics.
- 3 years experience with data visualization and reporting tools.
- 2 years experience in programming in Python Spark and SQL
- 1 years experience in test set up and measurement including A/B multivariate incrementality and inference
- 1 years experience in Predictive modeling: logistic regression Decision Trees Random Forest XGBoost
- 1 years experience in R including packages such as rstan bayesforecast forecast and data manipulation tools like tidyverse.
Preferred Qualifications
- Strong analytical and communication skills.
- Familiarity with segmentation and targeting strategies.
- Exposure to healthcare or insurance marketing environments.
- Familiarity with Databricks
- Familiarity with Adobe Analytics/CJA
Work at Home Information
To ensure Home or Hybrid Home/Office associates ability to work effectively the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested
Satellite cellular and microwave connection can be used only if approved by leadership
Associates who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Virtual Pre-Screen
As part of our hiring process for this opportunity we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
If you are selected to move forward in the process you will receive a text message inviting you to participate in a HireVue this prescreen you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward you will be contacted with additional details involving the next step in the process.
Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills knowledge experience education certifications etc.Description of Benefits
Humana Inc. and its affiliated subsidiaries (collectively Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits Humana provides medical dental and vision benefits 401(k) retirement savings plan time off (including paid time off company and personal holidays volunteer time off paid parental and caregiver leave) short-term and long-term disability life insurance and many other opportunities.Application Deadline:
About us
Humana Inc. (NYSE: HUM) is committed to putting health first for our teammates our customers and our company. Through our Humana insurance services and CenterWell healthcare services we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need when they need it. These efforts are leading to a better quality of life for people with Medicare Medicaid families individuals military service personnel and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race color religion sex sexual orientation gender identity national origin age marital status genetic information disability or protected veteran status. It is also the policy of Humana to take affirmative action in compliance with Section 503 of the Rehabilitation Act and VEVRAA to employ and to advance in employment individuals with disability or protected veteran status and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions including but not limited to recruitment hiring upgrading promotion transfer demotion layoff recall termination rates of pay or other forms of compensation and selection for training including apprenticeship at all levels of employment.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
Humana är en ledande nordisk omsorgskoncern med verksamhet inom individ- och familjeomsorg personlig assistans äldreomsorg och bostäder med särskild service enligt LSS Lagen om stöd och service för vissa funktionshindrade. Vi har 22 000 engagerade medarbetare i Sverige Norge och Finla ... View more
