Digital & Social Media Specialist | Full-Time | Rupp Arena

Oak View Group is the global leader in venue development management and premium hospitality services for the live event industry. Offering an unmatched 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential highest attended arenas convention centers music festivals performing arts centers and cultural institutions on the planet.

This Digital & Social Media Specialistposition will develop manage and execute social media and digital programs to ensure the success of Central Bank Center Lexington Opera House Rupp Arena and the CommonSpirit Health Stage at Gatton Park events and social media marketing initiatives. The position will serve as the lead social media specialist and social voice of the venues and is responsible for strategic social media planning creating and posting all social content. This role will work in lockstep with the venue teams: marketing sales events and addition the position will support with other arena marketing activities including the planning and execution of event and venue advertising plans database marketing initiatives business development efforts and content creation.

This role pays an annual salary of $50000-$60000

Benefits for Full-Time roles: Health Dental and Vision Insurance 401(k) Savings Plan 401(k) matching and Paid Time Off (vacation days sick days and 11 holidays)

This position will remain open until December 31 2025.

OVG has an excellent and immediate opening for a Digital and Social Media Specialist at Central Bank Center in Lexington KY. Central Bank Center is a convention and event destination located in downtown Lexington. The convention center complex also includes the iconic Rupp Arena the historic Lexington Opera House and the CommonSpirit Health Stage at Gatton Park.

Essential Duties & Responsibilities:

• The digital/social media specialist will primarily manage the venues social media platforms and will also have the opportunity to work on marketing and digital initiatives.
• Responsible for the on-time rollout of all show announcements on IG FB and X as directed
• Develop own and manage the voice of all 4 venues across all digital platforms monitoring sites on an on-going daily basis including engaging in real-time social media activities during event announcements and on sales event days etc.
• Implement and maintain a social media calendar/strategy.
• Develop relationships with local influencers and tastemakers.
• Ideate and create engaging fresh and interesting content to grow venue social footprint as well as utilizing social media to support and reach sales initiatives.
• Capture engaging behind the scenes content day of event. Create recap summary and video to share with key stakeholders.
• Engaging in conversation across social channels with fans players artists local media etc. while building followers and engaging influencers; setting KPIs and benchmarks to measure
• performance of social media channels.
• Serve as the venues lead social media representative monitoring sites on an on-going daily basis. Will also monitor and engage in real-time social media activities during events producing content and liaising with guest services lead to provide excellent customer service to patrons online.
• Serve as on-site marketing department representative for designated events - duties may include recording content media escorting sponsor and/or promotional partner implementation media partner implementation etc.
• Assist with the planning and execution of effective marketing and sales campaigns specific to various events to maximize attendance and revenue.
• Oversee the venues website and make basic edits and updates. Make sure all information is relevant and current keeping with industry trends.
• Manage create and schedule digital signage at all 4 venues

• Bachelors degree in business administration marketing or an equivalent combination of education and experience in the field
• A minimum of 2-4 years of related work experience
• Prior Sports and Entertainment Industry experience preferred
• Excellent copywriting skills
• Experience with social media management software such as Sprinklr Hootsuite Sprout Social or other well-known tools
• Proficiency with Adobe Creative Suite and or Canva
• Independent decision-making skills; ability and knowledge to apply judgment in resolving problems of moderate scope and complexity
• Must be well-versed in all major platforms and stay current on emerging trends and updates.
• Keen knowledge of all Microsoft Office applications
• Highly organized resourceful quick learner and able to handle multiple projects simultaneously
• Ability to work a flexible schedule including evenings weekends and holidays
• Ability to lift/push/pull carry or otherwise move up to 15 pounds
• Must be adaptable with the ability to work under pressure to meet deadlines.
• Strong verbal and written communication skills with an expert ability to present and communicate new ideas and concepts
• Extremely organized and detail-oriented resourceful quick learner and able to handle multiple tasks projects simultaneously
• A high degree of personal integrity and consistently put the interests of the organization first.
• Basic photography and videography skills

At OVG we understand that to continue positively disrupting the sports and live entertainment industry we need a diverse team to help us do it. We also believe that inclusivity drives innovation strengthens ourpeople improves ourservice and raises ourexcellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve and this is the reason we are committed to amplifying voices from all different backgrounds.

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (protected class) including but not limited to veteran status uniform service member status race color religion sex national origin age physical or mental disability genetic information or any other protected class under federal state or local law.