CRM Manager, B2C Marketing

Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his familys pizzerias we now empower over tens of thousands of restaurants with the technology services and collective power that owners need to better serve their digitally minded customers and build lasting businesses. Were growing and adding more talent to help fulfil this valuable mission. Thats where you come in.

Note we have a strong preference for candidates based in the East Coast time zone as it aligns best with the current team.

The Challenge to Solve

Slice is looking for a strategic data-driven CRM Manager to lead our Consumer marketing automation efforts. Youll oversee a small but mighty team responsible for driving repeat orders and customer engagement across email SMS and push notifications - all powered by role is perfect for someone who loves combining creative storytelling with rigorous testing and data insights. Youll work closely with Creative Analytics and Product Marketing teams to send the right message to the right pizza lovers at the right time - all to boost order volume for our independent pizzerias.

What Youll Do

• Lead and develop a team of two CRM specialists setting priorities coaching for growth and ensuring flawless campaign execution in Braze.
• Own the consumer lifecycle strategy from onboarding and reactivation to retention and loyalty - optimizing for repeat order rate and order frequency.
• Plan and execute multi-channel campaigns (email push SMS in-app) that engage millions of pizza fans and drive measurable business impact.
• Collaborate with creative analytics and engineering to build and optimize journeys across all stages of the user lifecycle.
• Develop and maintain the CRM roadmap and marketing calendar aligning with company goals and key seasonal moments.
• Experiment constantly - develop and test hypotheses run A/B tests and use results to improve messaging segmentation and automation.
• Manage and optimize Braze: segment audiences build triggers automate journeys and ensure technical accuracy and deliverability.
• Report weekly monthly and quarterly on CRM performance highlighting trends conversion insights and opportunities to improve results.

The Winning Recipe

These are the core competencies this role calls for:

• 5 years of experience in CRM lifecycle or retention marketing within B2C or B2B software companies.
• At least 3 years of hands-on experience working with Braze.
• Proven ability to manage multiple projects timelines and campaigns simultaneously.
• Deep understanding of email SMS and push marketing - from creative and segmentation to deliverability and compliance.
• Analytical mindset with experience using data to inform strategy identify trends and drive optimization.
• Demonstrated success designing and testing personalized user journeys and automated campaigns.
• Excellent collaboration skills - able to partner cross-functionally in a global fully remote organization.
• Experience leading and mentoring team members.
• Strong communication planning and organizational skills.
• A passion for local business food and helping independent pizzerias thrive.

The Extras

Working at Slice comes with a comprehensive set of benefits but here are some of the unexpected highlights:

• Flexible PTO
• Market leading medical vision and dental insurance
• 401K matching up to 4%
• Wellness reimbursement/stipend
• Weekly pizza stipend (Yes thats a thing!)

Salary Range: $145000 to $160000 benefits

The above represents the expected salary range for this job requisition. Ultimately in determining your pay well consider your location experience and other job-related factors.

The Hiring Process

Heres what we expect the hiring process for this role to be should all go well with your candidacy. This entire process is expected to take 3-4 weeks to complete and youd be expected to start on a specific date.

• Application
• 30 minute meeting with Recruiter
• Creative Challenge
• Panel Interview
• 1 hour Interview with VP Marketing

Pizza brings people together. Slice is no different. Were an Equal Opportunity Employer and embrace a diversity of backgrounds cultures and perspectives. We do not discriminate on the basis of race color gender sexual orientation gender identity or expression religion disability national origin protected veteran status age or any other status protected by applicable national federal state or local law. We are also proud members of the Diversity Mark NI initiative as a Bronze Member.

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