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The Position

Position - Marketing Manager - Corelab

Your Opportunity

As a Marketing Manager - Corelab you will be at the center of managing marketing strategy for Corelab for the cornerstone of modern Core diagnostics. Reporting to the Lead Marketing you will shape the future of these market-leading platforms and the wider Corelab portfolio. Your passion for driving the success of life-changing diagnostic solutions will be key. You enjoy fostering a culture of global collaboration working with diverse teams to maintain and grow our market leadership.

Role Responsibilities:

Product

• Co-create and implement marketing plans for Core Lab

• Drive Manage and Evaluate marketing campaigns and monitor impact on focus parameters sales

• Lead new product launches and strengthen our current portfolio

• Evaluate and assess potential new launches to further expand portfolio

• Strengthen KOL advocates to drive impact of focus parameters amongst key stakeholders NT pro BNP Trop T IL6 PCT etc

• Develop crisp and impactful marketing collaterals for stakeholders labs clinicians internal sales and RPS teams in collaboration with MSA RA and Comms

• Initiate and monitor digital outreach campaigns to clinicians and labs via partnerships with external digital platforms

• Lead Disease Area relevant conferences seminars receptions and exhibitions to strengthen partnerships

• Responsible for awareness programs and generation of leads

• Represent affiliate in best practice sharing at APAC and global forums

• Liaising and networking

• Responsible for working closely with External vendors Logistics RA MSA RPS Supply Chain Finance for marketing materials inventory management product registration product related notifications pricing and other audit requirements

Commercial

• Conduct market researches to gather DA specific insights via customer questionnaires and focus groups; survey on competitive prices demand value of product Customer

• Conduct Marketing/Scientific training programs for internal and external stakeholders

• Collaborate with sales colleagues to retain and grow top customers and convert new opportunities

• Drive monthly competitor attack campaigns for driving conversions

• Collaborate with CVS team to drive focus parameter revenue at target hospitals

• Assist labs/hospitals in co-branding opportunities for focus parameters

• Develop and drive differentiated marketing plans for govt. stakeholders in collaboration with sales

Who You Are:

You will have a successful and considerable proven track record in leading people preferably acquired in the healthcare industry. To be considered for this role you will need a Degree educated or equivalent in engineering scientific or related field and to evidence your success in service delivery; a proven track record of developing strong relationships with key stakeholders to the highest decision-making level leading to successful business outcomes.

A strategic thinker with an entrepreneurial spirit and the ability to prioritize and deliver you can drive change and adoption of new concepts.

With confidence and passion you will have excellent written and verbal communication skills and be able to communicate with maximum impact.

Resilient tenacious you strive under pressure working effectively as part of a close-knit team in a fast-paced time-sensitive environment with shifting priorities and multiple deadlines. With strong analytical skills you are at ease working with technical and scientific information.

This position offers exposure to wider Roche organization at all levels and therefore you must have the qualities to make a positive professional impact in a matrix environment and win the hearts and minds internally.

Who we are

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.