Brand Marketing Specialist II
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Job Location:
Redlands, CO - USA
Monthly Salary:
Not Disclosed
Posted on:
19-10-2025
Vacancies:
1 Vacancy
Job Summary
Overview
As a Brand Marketing Specialist you will leverage your strategic technical creative and operational skills to develop and execute comprehensive brand strategies that drive business growth and enhance customer engagement. Your ability to analyze and synthesize data craft compelling brand narratives and manage multiple campaigns will be crucial in ensuring the success of our brand initiatives.
Responsibilities
- Develop and implement marketing strategies. Contribute to campaign planning and brand development efforts by supporting work plans messaging frameworks and positioning strategies. Assess customer requirements market dynamics and competitor activity to help identify opportunities for growth. Assist in segmenting the market and articulating value propositions that resonate with key audiences. Apply fundamental marketing strategy skills to moderate-difficulty projects that enhance the organizations brand.
- Conduct research and apply insights. Perform both qualitative and quantitative analysis to support decision-making and measure campaign effectiveness. Collect integrate and prioritize multiple data sources to provide actionable insights to brand and campaign planning. Evaluate feedback and brand sentiment to help identify strategic opportunities and inform ongoing improvements.
- Develop brand content. Support the creation and execution of brand content across multiple channels including digital social print and events. Leverage creative thinking and a strong understanding of audience needs to develop compelling messaging. Use basic design and storytelling principles to help distinguish the Esri brand in the marketplace. Contribute to the preparation of brand materials and visual assets that reflect Esris identity.
- Participate in brand development. Work closely with the branding team to contribute to the creation refinement and implementation of Esris brand identity. Support efforts to document and organize brand elements such as naming conventions visual marks and core messaging. Help ensure consistency and accuracy across branded materials.
- Communication and collaboration. Build collaborative relationships with internal stakeholders and contribute to open communication across cross-functional teams. Share regular updates on brand initiatives and participate in feedback loops to improve brand alignment. Help ensure consistent messaging across regions and departments by reinforcing brand guidelines.
Requirements
- Bachelors degree in marketing business or a related field
- 3 years of experience in channel marketing including developing and executing integrated and digital marketing campaigns
- Strong written and verbal communication skills with the ability to tailor messaging to different audiences
- Experience managing multiple projects simultaneously and demonstrating strong problem-solving skills
- Proficiency in data analysis reporting and digital marketing tools
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Masters degree in marketing business or a related field
- Experience with Adobe Analytics Adobe Audience Adobe Target Power BI Pardot and/or Salesforce
- Knowledge of GIS/Esri products
- Experience with social media content creation and marketing automation tools
- Familiarity with project management methodologies and tools
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Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Esri’s GIS software is the most powerful mapping & spatial analytics technology available. Learn about Esri’s geospatial mapping software for business and government.
