System Director of Brand Experience & Engagement
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Job Location:
Englewood, CO - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Where Youll Work
Job Summary and Responsibilities
This is a remote position.
Job Summary / Purpose
The System Director Brand Experience & Engagement is responsible for designing and delivering signature human-centered brand experiences that deepen connection with patients consumers employees and care leader plays a critical role in translating CommonSpirits brand promise into emotionally resonant real-world experiences that foster trust loyalty and advocacy.
This role is a key driver of internal brand alignment and external brand activation ensuring that every touchpointfrom the bedside to the browser to the breakroomreflects the mission and values of CommonSpirit. The Director will lead experience design initiatives informed by journey mapping behavioral insights and cross-functional collaboration ensuring that humankindness isnt just seen or heard but truly felt at every touchpoint
Key Job Responsibilities
Brand Experience Strategy & Implementation. Lead the development and implementation of a systemwide brand experience strategy that supports CommonSpirits business and brand objectives. Translate the brand promise into tangible experiences across employee provider patient and consumer touchpoints.
Patient & Consumer Journey Mapping and Experience Design. Drive the mapping and analysis of patient and consumer journeys across diverse care settings. Identify moments that matter and design signature brand experiences rooted in empathy trust and relevance.
Employee & Provider Experience and Advocacy. Lead internal brand engagement strategies that foster pride connection and advocacy among employees and providers. Map employee and caregiver journeys to identify opportunities for branded experiences that reflect CommonSpirits mission and values.
Internal Brand Engagement and Advocacy. Foster a culture of brand thinkers across the organization by helping leaders and teams understand that delivering humankindness is not just a principlebut a strategic imperative guiding every decision we make. Build advocacy and brand fluency through strategic leader engagement team education and relationship-building across our matrixed structure.
Experience Measurement & Continuous Improvement. Establish KPIs and dashboards to measure experience outcomes related to brand equity engagement satisfaction and loyalty. Apply human-centered design principles and feedback loops to continuously refine experiences based on data and insight.
Cross-Functional Collaboration & Governance. Lead cross-functional efforts to unify disparate experience initiatives under a single brand experience strategy.
Job Requirements
Required Education and Experience
- Bachelors degree in Marketing Organizational Development Human-Centered Design Communications or related field (Masters preferred).
- 10 years of progressive experience in brand experience service design employee engagement or consumer experience strategypreferably in healthcare or mission-driven environments.
- Demonstrated ability to lead human-centered design experience mapping and brand activation across complex organizations.
- Deep understanding of employee and patient experience methodologies and a proven track record of translating insight into impactful programs.
- Collaborative leadership style with experience influencing diverse stakeholders across HR clinical operations and marketing functions.
- Strong storytelling and communication skills with the ability to connect vision to action.
- Data-driven decision maker with experience in measurement frameworks performance dashboards and strategic reporting.
#LI-CSH
Required Experience:
Director
Key Skills
- CSS
- InVision
- Balsamiq
- HTML5
- Information Architecture
- Ux
- Usability
- Fireworks
- User Research
- UI
- Axure
- Experience Design
About Company
Dignity Health provides compassionate, high-quality, affordable health care services throughout Arizona, California and Nevada. Schedule an appointment today!
