Director, Brand Marketing
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 114200 - 192780
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Affinity is the relationship intelligence CRM trusted by private equity venture capital and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities manage pipelines and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights were redefining whats possible in private capital markets.
The Role
Were seeking a data-driven brand leader to own Affinitys entire awareness strategy and drive measurable brand recognition in high-value markets particularly private equity. This isnt a role for random acts of brandwe need someone who creates thoughtful multi-quarter campaigns that fuel pipeline and revenue growth. This role reports directly to the CMO.
What Youll Own
- Brand awareness strategy across new industries with a focus on penetrating private equity markets
- Cross-channel execution spanning design content marketing social media influencer partnerships and video production
- Paid media budget specifically allocated to awareness objectives
- Quarterly and annual awareness metricsif you dont want to be measured on brand impact this role isnt for you
- Campaign development that spans multiple months and quarters connecting awareness to revenue outcomes
How Youll Work
- Coordinate seamlessly between internal team members and external partners to execute integrated campaigns
- Leverage AI daily for market research rapid concept development idea testing and capacity creation for our lean team
- Collaborate closely with Product Marketing Demand Generation and Marketing Operations to ensure brand efforts amplify across the full funnel
- Think strategically about how awareness campaigns connect to pipeline generation and revenue growth
Qualifications
Dont meet every single requirement Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity we are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt perfectly align with the qualifications above we encourage you to apply anyways. You may be just the right candidate for this or other roles.
- Proven leadership experience managing and developing brand teams
- Proven track record building brand awareness in B2B markets ideally in financial services or private capital
- Experience managing cross-functional creative teams and external agency relationships
- Strong analytical mindset with experience measuring and optimizing brand performance
- Proficiency with AI tools for research content creation and campaign optimization
- Strategic thinking paired with hands-on execution capabilities
- Understanding of how brand awareness connects to demand generation and revenue
Why This Role Matters
Youll be instrumental in establishing Affinity as the recognized leader in relationship intelligence for private markets creating the foundation for sustained growth in new industries while supporting our small but mighty marketing teams ambitious goals.
Work Location: Remote San Francisco or New York
For those located in San Francisco or New York for this role were embracing a hub-hybrid model designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 23 days per week typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect create and build momentum as a team.
- We live our values:As owners we take pride in everything we do. We embrace a growth mindset engage in respectful candor act as playmakers and taste the soup by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits:We cover both you and your dependents healthcare dental and optical insurance premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning:We offer a pension plan through SmartPension to help you plan for your future.
- Learning & Development:We provide an annual education budget and a comprehensive L&D program.
- Wellness Support:We reimburse monthly for things like home internet meals and wellness memberships/equipment to support your overall health and happiness.
- Team Connection:Virtual team-building activities and socials to keep our team connected because building strong relationships is key to success.
A reasonable estimate of the current range is$114200.00 - $192780.00 USD Base. Within the range individual pay depends on various factors including geographical location and review of experience knowledge skills abilities of the applicant.
About Affinity
With more than 3000 customers worldwide and backed by some of Silicon Valleys best firms Affinity has raised $120M to empower dealmakers to find manage and close more deals. How Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers Venture Capitalists Consultants and other strategic dealmakers to deliver automated relationship insights that drive over 450000 deals every are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.
We use E-Verify
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit Experience:
Director
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Affinity's helps dealmakers find and close more deals with relationship intelligence, automation, data enrichment, and AI. Reduce data entry and become more data-driven.
