Brand Manager Women's Wellness

Dr Reddy's Laboratories Limited

Job Location:

Princeton, NJ - USA

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Were looking for a passionate strategic and digitally savvy Brand Manager for Womens Wellness - someone who believes womens health deserves bold ideas empathetic solutions and culturally relevant storytelling.

In this role youll shape and scale a portfolio of womens wellness brands with a mix of creativity analytical rigor and entrepreneurial energy. Youll lead brand strategy accelerate digital growth inspire product innovation and champion the health needs of women.

This is an opportunity to create branded solutions that make a difference and to do it within a fast-moving consumer health team that values curiosity courage and continuous learning.

Responsibilities:

Brand Strategy & Growth

Own the longterm brand vision and build a clear roadmap for sustainable growth in the womens wellness category
Analyze market trends competitive shifts and consumer insights to identify new opportunities unmet needs and whitespace for innovation
Translate insights into actionable strategies that strengthen brand equity and expand market share

Performance & Financial Ownership

Lead brand P&L responsibilities tracking KPIs and driving strategies to optimize revenue margins and ROI
Identify performance gaps and quickly activate solutions that improve profitability within highly competitive OTC segments

Digital Marketing Leadership

Build and manage high-impact digital campaigns across paid social SEM affiliate programmatic email/SMS SEO and owned website channels
Optimize investments to maximize performance on Amazon and other marketplaces
Partner with internal and external teams to develop datadriven strategies that drive acquisition engagement and retention

Brand Building & Creative Development

Craft compelling brand narratives and product messaging rooted in empathy insight and authenticity
Ensure consistency of voice and visual identity across all touchpointswebsite packaging digital content social media retail and more
Guide the creation of dynamic content that grows reach deepens loyalty and differentiates our brands

CrossFunctional Collaboration

Partner with agency teams creative partners and internal experts to deliver bestinclass marketing programs
Work closely with legal and regulatory teams to ensure all communications meet compliance standards and approval timelines

Qualifications :

What Youll Bring:

Bachelors degree in Marketing Communications Business or related field; MBA preferred
5 years of brand management or marketing experience with consumer brands ideally in Amazon DTC or retail marketplaces
A blend of strategic thinking and handson executionsomeone who can zoom out zoom in and deliver results
Strong analytical skills and financial acumen with a track record of meeting or exceeding performance goals
Exceptional project management and collaboration skills; comfortable juggling priorities in a fastpaced environment
Experience in healthcare/beauty DTC ecommerce or agency environments is a plus

Additional Information :

Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship now or in the future.

Laboratories offers a competitive total rewards package including base salary determined on the basis of role experience skill set and location. Additionally employees are eligible for an annual discretionary bonus and benefits including comprehensive health care coverage retirement savings plan and leave benefits. Additional details about total compensation and benefits will be provided during the hiring process.

Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

Equal Opportunity Employer

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against based on disability.

For more details please visit our career website at

Remote Work :

Employment Type :

Full-time

Were looking for a passionate strategic and digitally savvy Brand Manager for Womens Wellness - someone who believes womens health deserves bold ideas empathetic solutions and culturally relevant storytelling.In this role youll shape and scale a portfolio of womens wellness brands with a mix of crea...