Digital Marketing Specialist

Alpharetta, GA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Role Overview:
Be Simeios digital presence architect. As Digital Marketing Specialist you will design optimize and grow Simeios digital footprint from website management SEO/AEO to social media and paid digital campaigns. Youll use analytics to test refine and scale what works ensuring every digital touchpoint accelerates brand awareness and lead generation.
Key Responsibilities

Develop launch and manage multi-channel demand generation campaigns (LinkedIn email paid ads webinars industry communities) targeting key cybersecurity personas.
Write and optimize technical and thought leadership content: landing pages case studies guides nurture emails and social copy.
Partner with product marketing and sales to craft clear compelling value propositions and conversion-focused messaging for campaigns.
Own website content management ensuring regular updates technical excellence and high conversion rates.
Implement and manage paid digital programs (search syndication display retargeting) in collaboration with creative and campaign owners.
Report on campaign metricsengagement lead progression pipelineand rapidly iterate strategies for growth.
Manage and evolve the editorial/content calendar to align with events launches and sales goals.
Execute email marketing nurture announce convert prospects with A/B testing for subject lines content and layouts. Analyze engagement and recommend strategies to grow followers and drive traffic.
Monitor and report on campaign and web analytics creating dashboards and insights to optimize future performance.
Stay abreast of platform and algorithm changes cybersecurity digital trends and recommend/test new tactics or channels.

Who You Are

2 years experience in digital marketing for B2B ideally cybersecurity or SaaS.
Hands-on with website CMS Google Analytics paid ad platforms SEO/SEM tools.
Proficient with marketing automation/CRM tools (Adobe HubSpot Salesforce).
Data-savvy creative able to manage multiple campaigns independently.
Strong communicator and cross-functional collaborator with a passion for measurable results.

About Simeio

Simeio is a global leader in Identity and Access Management (IAM) with over 650 employees across offices in the USA (Atlanta HQ and Texas) India Canada Costa Rica and the UK. Founded in 2007 and backed by private equity firm ZMC Simeio is recognized by industry analysts as a top IAM provider.

We deliver services across access management identity governance and administration privileged access management and risk intelligencepartnering with leading IAM software vendors to support on-premise cloud and hybrid environments.

Our clients include Fortune 1000 companies across industries such as financial services technology healthcare media retail public sector utilities and education.

Diversity & Inclusion

Simeio is an equal opportunity employer. If you require assistance with completing this application interviewing or participating in the selection process please let us know.

Simeio is an equal opportunity employer. If you require assistance with completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to any of the recruitment team at or 1 .

Required Experience:

Senior IC

Role Overview:Be Simeios digital presence architect. As Digital Marketing Specialist you will design optimize and grow Simeios digital footprint from website management SEO/AEO to social media and paid digital campaigns. Youll use analytics to test refine and scale what works ensuring every digital ...

Develop launch and manage multi-channel demand generation campaigns (LinkedIn email paid ads webinars industry communities) targeting key cybersecurity personas.
Write and optimize technical and thought leadership content: landing pages case studies guides nurture emails and social copy.
Partner with product marketing and sales to craft clear compelling value propositions and conversion-focused messaging for campaigns.
Own website content management ensuring regular updates technical excellence and high conversion rates.
Implement and manage paid digital programs (search syndication display retargeting) in collaboration with creative and campaign owners.
Report on campaign metricsengagement lead progression pipelineand rapidly iterate strategies for growth.
Manage and evolve the editorial/content calendar to align with events launches and sales goals.
Execute email marketing nurture announce convert prospects with A/B testing for subject lines content and layouts. Analyze engagement and recommend strategies to grow followers and drive traffic.
Monitor and report on campaign and web analytics creating dashboards and insights to optimize future performance.
Stay abreast of platform and algorithm changes cybersecurity digital trends and recommend/test new tactics or channels.