Digital Content Specialist

Communications Specialist

Bachelors degree in an appropriate area and one year of relevant experience or an equivalent combination of education and experience.

The University of Florida Lastinger Center for Learnings mission is to improve the quality of teaching learning and childcare. We research develop and scale educational innovations for adults and children that put all learners on trajectories for lifelong success. Specifically the Center targets kindergarten readiness 3rd grade reading proficiency and algebra proficiency as critical milestones in childrens educational trajectory that are predictive of success in school and life. The Center works at the nexus of research practice and policy to develop sustainable systems that leverage educational technologies and improve the implementation of research-based practices. Housed in one of the nations elite public research universities the Center operates as a dynamic entrepreneurial workplace focused on executing UFs service mission to strengthen the human condition and improve the quality of life. The Lastinger Center is committed toattracting hiring and retaining top talent by valuing diversity of thought skill and experience. As an equal opportunity employer we believe in fostering environments where team members feel included valued for their differences and empowered to do their best work.

Website Maintenance and Updates

• Manages the content of various communication media including brochures memos and digital communication media. Conducts final review and approval before communications are released.
• Assists in translating messages using the power of words images sounds and animation in order to implement effective communication materials and campaigns.
• Ensure all websites and the intranet are up to date accurate and aligned with organizational standards and priorities.
• Upload edit and manage web content through the organizations content management systems (CMS).
• Develop and maintain a content calendar to schedule updates reviews and seasonal or campaign-related content.
• Conduct regular content audits to identify outdated information broken links accessibility issues and formatting inconsistencies.
• Maintain consistent tone structure and formatting across all web properties in accordance with brand guidelines and accessibility standards.
• Participate in QA testing prior to major site updates redesigns or feature launches.

Content Development

• Collaborate with communications coordinator to ensure regular content reviews and updates.
• Support internal stakeholders with guidance on content formatting and publishing best practices as it pertains to SEO.

Review Traffic and Performance Analytics

• Monitor website performance metrics related to content (e.g. engagement bounce rates) and identify areas for improvement.
• Monitor website SEO scores and propose improvements through content writing and organization.
• Ensure all content adheres to WCAG accessibility standards and other compliance requirements.

Other Duties as Assigned

$55000 - $60000

• Bachelors degree in communications marketing journalism web design or a related field and 1 year of experience in web content management or digital communications or an equivalent combination of education and experience.
• Demonstrated ability to manage content on multiple websites and coordinate across departments or stakeholders.
• Experience developing and executing content calendars or editorial plans.
• Strong writing and editing skills with excellent attention to detail.
• Familiarity with content strategy user experience (UX) principles and SEO best practices is a plus.
• Knowledge of digital accessibility standards (e.g. WCAG 2.1) and experience ensuring content compliance is a plus.
• Experience in higher education nonprofit or similarly structured organization is a plus.

Technical Proficiencies:

• Proficiency in one or more content management systems (e.g. WordPress).
• Basic HTML/CSS knowledge for troubleshooting or formatting content.
• Familiarity with web analytics tools (e.g. Google Analytics) for monitoring content performance.
• Proficiency with using shared content/document tools (e.g. Google Workspace Microsoft Office Suite).
• Experience with project management or editorial tools (e.g. Trello Asana Airtable).
• Proficiency with accessibility checking tools (e.g. Siteimprove Monsido WAVE) is a plus.
• Understanding of SEO tools and principles (e.g. Yoast Moz SEMrush) is a plus.

In order to be considered you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.