Senior Marketing Executive
Share
Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Summary
Lead the end-to-end go-to-market strategy for new product launches and marketing campaigns transforming technical features into compelling consumer-facing stories that drive awareness trial and sell-through. Partner with the Launch Manager and cross-functional teams to deliver campaigns on time on budget and on KPI while managing external agencies and stakeholders.
Key Responsibilities
- Business & Market Analysis - Monitor and analyze weekly category performance and competitor sell-out trends.
- Category & Consumer Insights - Translate market data consumer research and social listening into actionable insights.
- Identify whitespace opportunities size market potential and define penetration plans.
- Segmentation & Persona Development - Build data-driven consumer personas (demographics need-states purchase barriers).
- Map consumer profiles to channel/occasion matrices to inform creative briefs and retail activations.
NPD Campaign Execution
- Execute integrated 360 launch plans across paid owned and earned channels.
- Localize global messaging into market-relevant value propositions; develop copy key visuals demo scripts and other campaign assets.
- Manage campaign timelines and budgets; proactively flag risks and recommend mitigation strategies.
- Collaborate with Supply Chain Finance Legal and Customer Service to ensure launch readiness and compliance.
- Drive sell-through by supporting sales teams with in-store merchandising promoter training and retail activation.
Core Competencies
- Strategic Thinking
- Project Management
- Storytelling & Messaging
- Business Acumen
- Influencing Without Authority
- Resilience Under Pressure
Qualifications
- 3 years of experience in product or brand marketing within FMCG Beauty or F&B industries.
- Strong knowledge of digital social and traditional media; proficient in Microsoft Office.
- Bachelors degree in Marketing Business or related field.
- Fluent in English both written and verbal.
Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Required Experience:
Senior IC
Key Skills
- Customer Services
- Business Analysis
- Business Administration
- Business Management
- Business Solutions
- Communication
- Business Operations
- Business Sales
- Relationship Management
- Client Services
- Team Player Spirit
- Business Analytics
- Problem Solving Skills
About Company
Dyson vacuum cleaners, hair dryers, hair straighteners, hair stylers, air purifiers, humidifiers, hand dryers and lighting. Shop at Dyson.com for free shipping and warranty.
