Demand Generation Marketer
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
We are hiring a Demand Generation Marketer to plan and execute programs that generate qualified demand and measurable growth for our clients. This role blends strategic thinking campaign orchestration and analytical discipline translating brand and positioning into programs that drive pipeline.
This role owns three outcomes:
- Predictable generation of qualified leads and opportunities.
- Clear data-driven understanding of what works and why.
- Scalable demand frameworks our clients can grow into.
Requirements
- Develop and manage integrated demand programs across LinkedIn search email and other paid and owned channels.
- Translate client business strategy and messaging into targeted campaigns content and offers.
- Build and optimize paid media email and nurture programs that move prospects through the funnel.
- Plan launch and optimize LinkedIn programs: content strategy sponsored campaigns retargeting and conversion tracking.
- Align closely with strategists and creative teams to ensure messaging consistency and brand coherence.
- Establish measurement frameworks: define KPIs track performance and report insights that guide iteration.
- Manage lightweight marketing automation and CRM tools (HubSpot Klaviyo etc.) to scale activity.
- Balance experimentation and discipline test learn and scale what works.
Required Traits
- Strategic and analytical thinker with strong execution discipline.
- Data-literate and performance-oriented you measure everything that matters.
- Excellent communicator who can translate complexity into clarity for clients.
- Collaborative partner who integrates with creative and strategy teams fluidly.
- Conscientious and organized: builds repeatable systems that scale.
- Naturally curious about new tools tactics and behavioural insights.
Education & Experience
- 3 years in B2B demand generation growth marketing or performance strategy.
- Proven experience developing and managing campaigns for small or mid-market clients.
- Familiarity with CRM and automation platforms (HubSpot Salesforce etc.).
- Expertise in managing campaigns via Google Marketing Platform and Meta for Business
- Strong command of LinkedIn campaign management analytics and content optimization.
- Strong grasp of the full B2B marketing funnel and attribution mechanics.
- Demonstrated ability to connect brand strategy to measurable pipeline outcomes.
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
We are a full-service digital agency in Vancouver, BC that works with organizations worldwide to build authentic connections with audiences through branding, digital marketing and web design.
