Marketing Specialist, Demand Generation & Field Marketing
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Analytic Partners is a global leader in commercial measurement and optimization turning data into expertise for the worlds largest brands for 25 years.
With clients in 50 countries and global offices across New York City Miami Dallas Dublin London Paris Singapore Shanghai Munich Sydney Melbourne Charlottesville and Denver were growing fast. And were looking for top talent to join us in shaping the future of analytics.
To learn more about what we do visit and see why were recognized as a Leader in the industry by independent research firms Forrester and Gartner.
What youll be doing:
- Analytic Partners is seeking a highly collaborative organized and growth-oriented Demand Generation & Field Marketing Specialist to support our global demand generation and field marketing initiatives. This role is ideal for a marketer who enjoys working across digital campaigns and events combining creative ideas with analytical execution. You will collaborate with cross functional teams including Sales Content and Design to support integrated marketing programs that engage key accounts and drive qualified leads.
- Campaign Management: Help build and optimize multitouch global programs utilizing various marketing tactics with a focus on account-based marketing (ABM) and lead nurture programs including but not limited to paid advertising events and email.
- Field Marketing Support: Assist with the planning and coordination of field marketing initiatives (conferences trade shows webinars customer events) including events logistics (research internal comms travel plans assistance project timelines promotional inventory preparation and vendor management) with possible onsite support.
- Performance Optimization: Analyze campaigns performance including conversion rates MQLs pipeline tracking and ROI make data-driven adjustments to improve results.
- Collaboration: Work closely with the sales operations content and design teams to align messaging creative assets and campaign tracking to resonate with target audience.
- Budget & Reporting: Assist in managing the demand generation & field marketing budgets ensuring campaigns & events are executed within budget and deliver strong ROI. Contribute to quarterly performance reports for leadership visibility.
- Market Insights: Maintain a pulse on competitors activity latest marketing and industry trends to help refine and optimize marketing programs strategies.
What we look for in you:
- Education: Bachelors degree in business marketing or related field.
- Experience: Minimum of 3 years in a full-time marketing role performance marketing (demand generation growth field/events marketing) preferred
- Performance: Experience supporting B2B marketing programs across multiple regions including campaigns coordination events support and marketing analytics.
- Technical Skills: Experience with paid media platforms (Google Ads LinkedIn) SEO and email marketing tools. Proficient in Salesforce HubSpot and ABM platforms (6sense preferred). Strong Excel skills and familiarity with project management tools such as or similar. Additional experience with data-driven optimization analytics or event management tools is a plus.
- Analytical Mindset: Data-driven mindset comfortable analyzing results to identify performance improvements based on goals and KPIs metrics.
- Self-Motivation: A proactive adaptable self-starter with attention to details.
- Project Management: Strong project management skills ability to juggle multiple projects vendors and deadlines while staying within budget in a fast-paced environment.
- Communication: Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams. Fluent spoken and written English required to engage with both internal teams and external prospects/customers.
- Ability to travel up to 30% when needed.
Our differentiator is Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE PASSION and GROWTH.
People: We value our people customers and partners
Passion: We love what we do
Growth: Unlimited growth means unlimited potential
AP is a customer-focused team-oriented organization where innovation and results are rewarded and individuals can chart the course of their own careers.
As a woman founded and led company this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity equity and practice this means we will not only work to recruit a diverse workforce but also maximize the full potential of all of our people. You can read more about our commitment to DEI Here
Additionally Analytic Partners participates in the E-Verify program in certain locations as required by law.
#LI-Hybrid
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Analytic Partners is a global leader in measurement and optimization, turning data into expertise for the world’s leading brands with Commercial Analytics.
