Creative Services & Marketing Manager

Are you a Marketing guru interested in a position where you can make an impact As our Creative Services & Marketing Manager youll collaborate with the VP of Marketing & Sales and take the lead on MIECs marketing and brand efforts while working closely with our team every day. Youll guide multi-channel marketing projects from start to finish bringing creative ideas to life. This role will give you a great opportunity to apply your understanding of both traditional and digital marketing strategies and a forum to apply them within MIECs unique environment.

Get a sneak peek into MIECs positive employment culture by following this link.

LOCATION:

This position can be remote hybrid or in-office at one of our MIEC offices located in California Idaho or Alaska. This position requires limited travel from time to time including overnight stays.

COMPENSATION

Salary based on experience and location:

The full salary range for this position including all locations is: $109725 to $169269.

Here is the breakdown by location:

• Hiring range for San Francisco Bay Area and Hawaii: $126951 to $169269
• Hiring range for all other locations: $109725 to $146300

MIEC offers competitive compensation commensurate with experience and a comprehensive benefits package.

MIEC is an EEO employer we enjoy diversity in our staff insured and business partners.

BENEFITS

• 401(K) Pension Plan
• Health Insurance
• Vision and Dental Insurance
• Generous Paid Time Off Plans

WHAT YOULL DO

• Work closely with others to develop and share creative marketing ideas offer guidance on branding strategies and put marketing plans into action. Help guide the companys brand presence in the MPL market segment ensuring it shines through in all products promotional materials and events. Also keep an eye on how well marketing efforts are working making improvements as needed along the way.
• Lead and support the companys creative efforts by working with both internal teams and outside partners making sure our digital marketing assets and content library are well organized and effective.
• Work together with others to create share and publish engaging content making sure our social media and company website offer a smooth positive experience for our policyholders. Also draft clear helpful communications for policyholders ensuring they feel informed and supported.
• Help develop implement manage and track department/advertising budgets. Also keep track of how well branding and marketing campaigns are working measuring their impact and value.
• Work well with teammates at every level in the organization ensuring projects are completed together from start to finish.

WHO YOU ARE:

• An enthusiastic and creative visionary who can proactively drive brand positioning in alignment with short and long-term strategic initiatives thinking beyond existing solutions and demonstrating courage to tackle new challenges and apply ground-breaking methodologies.
• A skilled strategic planner who understands the main decision drivers within market segments can create powerful financial and value-based arguments and can serve as an internal champion of company initiatives effectively managing up and across all levels of the organization including executives management key stakeholders and policyholders with a demonstrated customer service focus.
• A thought leader with strong critical thinking strategic-thinking research and analytical capabilities including strong problem-solving skills.
• An excellent communicator written and verbal with the ability to create compelling visual presentations.

WHAT YOULL BRING:

Education:

• Bachelors Degree required preferably in Business Marketing Communications Graphic Design or related field.

Experience:

The ideal candidate will join us with a minimum of five (5) years of experience in the following areas:

• Creative/marketing operations with a corporation nonprofit or public relations firm.
• Medical malpractice insurance industry experience.
• Leading a creative team and managing marketing staff.
• Building out and implementing brand strategy and marketing plans and strategic marketing/brand positioning.
• Defining calibrating and adjusting marketing-based metrics to demonstrate ROI.
• Marketing/printed collateral production interfacing with vendors and advertising partners --printing direct mail email etc

Our ideal candidate will also bring a minimum of (3) years of experience in:

• Planning developing executing and managing user experience and/or digital user interface and digital marketing campaigns (ie. paid search search Engine Optimization (SEO) demand generation prospecting social media marketing and content creation).

Additionally our ideal candidate will bring experience in:

• Project management with strong planning and organizational skills a methodical structured approach and the ability to execute autonomously to a timeline with sense of urgency.
• General MPL/Insurance marketing strategies and tactics and insurance marketing regulations.

Digital Skillsets:

Our ideal candidate will be a digitally fluent contributor comfortable in a range of virtual environments and skilled with creative marketing and office software.

• Highly skilled in Adobe Creative Suite including Photoshop InDesign Illustrator etc.
• Skilled in Microsoft Office Suite including Excel Powerpoint Visio and Word.
• Working knowledge of Google analytics Google Adwords etc.
• Experience with social media platforms including; Facebook Instagram X LinkedIn BlueSky TikTok etc. including their associated advertising platforms.
• Experience/Knowledge of AI marketing best practices and modern search engine optimization techniques.

About MIEC:

MIEC was founded in 1975 in the depths of the malpractice crisis by physicians and their medical societies when insurance was largely unavailable to the healthcare community. As the Wests first truly physician-owned medical professional liability insurer MIEC has always been guided by the desire to protect physicians and other healthcare professionals from malpractice risks and committed to a long-term philosophy of business conduct that ensures such a crisis never happens again. We exist to foster enduring partnerships within the healthcare community by serving members through a philosophy of vigorous protection and high value delivered by people who care. As a member-owned exchange Headquartered in Oakland CA MIEC now insures more than 7400 physicians and other healthcare professionals in 4 states with regional claims offices in Idaho Alaska and Hawaii. MIEC has consistently adapted to meet the changing needs of healthcare delivery and continually seeks to reinvent medical professional liability through effective partnership innovative insights and dynamic risk solutions.