Entertainment Value-Add Services Product Manager

We are looking for an Entertainment Value-Add Services Product Manager to join our growing team! In this role you will own the strategy roadmap and in-market performance of Brightspeeds entertainment offerings. This includes gaming performance features (e.g. low-latency optimization) partnerships with gaming platforms and peripherals streaming app bundles and perks and music subscriptions. You will translate market and customer insights into a prioritized backlog and lead cross-functional delivery to drive attach rate ARPU engagement retention and NPSwhile reducing support costs.

In this position you will deliver a simple delightful entertainment layer on top of Brightspeed Internet: easy to discover buy activate and enjoy; optimized for quality latency and transparency creating measurable value for customers and the business.

As an Entertainment Value-Add Services Product Manager your duties and responsibilities will include:

Product Strategy & Roadmap

• Define the vision north-star metrics and 1218-month roadmap for entertainment VAS
• Build business cases for new gaming streaming and music offers; size impact cost and sequencing
• Maintain competitive and partner landscape intelligence

Backlog Ownership & Delivery

• Own backlog across catalog/entitlements activation/linking in-app/account UX billing/proration and QoE features
• Write clear problem statements and acceptance criteria; lead agile sprints with Engineering Digital and CX teams
• Launch features via flags and A/B tests with KPI baselines

Pricing Packaging & Merchandising

• Partner with Pricing/Finance on ARPU ladder trials lifecycle pricing and next-best-offer logic
• Coordinate merchandising across PDPs configurators checkout and account surfaces
• Ensure ethical UX and clear disclosures

Experience & Enablement

• Drive setup/activation flows account linking device/app distribution and proactive health checks
• Collaborate with Call Center Ops on scripts routing QA and incentives for VAS sales and support
• Define QoE targets and guided self-fix patterns

Data AI & Insights

• Use funnel analytics session replay VoC/VoA and QoE telemetry to prioritize work
• Publish product health dashboards and leverage AI for recommendations anomaly detection and agent-assist

Partner & Vendor Management

• Source and manage partners across gaming streaming and music ecosystems
• Negotiate SLAs privacy/data terms co-marketing funds and joint roadmaps

Channel & Journey Orchestration

• Collaborate with CX Factory and E-commerce on personalization and content merchandising
• Align with Sales Indirect and MDU channels on offers SPIFs and enablement.
• Integrate entertainment moments across customer journeys

Governance & Ways of Working

• Contribute to enterprise top-20 slate; manage dependencies and risks
• Participate in bi-weekly reviews monthly health readouts and quarterly roadmap resets
• Own the what/why and acceptance criteria; share accountability for outcomes

12-Month Outcome Targets Examples

• Attach/Adoption: 2035% entertainment attach across prioritized segments; 95% account link success
• ARPU: $3$6 net from entertainment bundles/perks
• QoE: 3050% buffering; 2030% video start time; 1020% gaming latency/jitter
• Engagement: 2540% monthly active entertainment users
• Retention/CX: 1020% churn among adopters; 1525% entertainment-related support contacts; 812 NPS points

Key Performance Indicators (KPIs)

• Attach rate by channel/segment
• ARPU/ARPA lift
• Checkout and in-account upsell CVR
• Activation/link success & time-to-value
• Monthly active use and session frequency
• QoE metrics (startup time buffering ratio bitrate) gaming latency/jitter
• Support contact & containment rate
• NPS/CSAT for entertainment VAS
• Churn/save deltas
• Program ROI

Qualifications :

WHAT IT TAKES TO CATCH OUR EYE:

• 7 years in product management across ISP/telecom gaming music or entertainment app ecosystems
• Proven backlog ownership and agile delivery with cross-functional teams
• Strong commercial and analytical skills; SQL/BI experience a plus
• Experience with catalog/entitlements identity/SSO billing/proration QoE telemetry and device/app ecosystems
• Familiarity with AI/automation for recommendations anomaly detection and agent-assist

Competencies:

• Customer-obsessed
• Entertainment/gaming savvy
• Data- and AI-informed
• Systems thinker who simplifies
• Bias for action
• Collaborative low-ego
• High ownership and follow-through

Tools & Platforms:

• Jira/Azure DevOps Confluence
• GA4/Adobe Analytics Looker/Tableau/Power BI
• Feature flags & A/B testing platforms
• CMS/PIM & catalog/entitlements systems
• CRM/CS platforms agent-assist/gen-AI
• QoE telemetry CDN/peering analytics

#LI-SS1

Additional Information :

WHY JOIN US

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte NC. We prioritize hiring talent in the Charlotte area whenever possible to make it a truly vibrant destination for our hybrid workforce. At Brightspeed we have roles that are designated as remote hybrid office or field-based depending on the position business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why Because Brightspeed recognizes the value of finding the best talent for the job wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical emotional and financial health. Brightspeed offers a comprehensive benefit program including competitive medical dental vision and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work everyone is better as a result. A diverse team helps us be fierce advocates for more accessible inclusive and high-quality internet because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process please contact to initiate the accommodations process. 

For all applicants please take a moment to review our Privacy Notices:  

• Brightspeeds Privacy Notice for California Residents
• Brightspeeds Privacy Notice

Remote Work :

Yes

Employment Type :

Full-time