Adobe Target Specialist, Associate

BlackRock Overview:

BlackRock is one of the worlds preeminent asset management firms and a premier provider of global investment management risk management and advisory services to institutional intermediary and individual investors around the world. BlackRock offers a range of solutions from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the worlds capital markets. Our clients can access our investment solutions through a variety of product structures including individual and institutional separate accounts mutual funds and other pooled investment vehicles and the industry-leading iShares ETFs.

BlackRocks Digital Marketing Team is looking for a strong self-starter who will be responsible for planning developing and implementing successful email campaigns.

Working as part of a team based in Mumbai the successful candidate will be responsible for implementing marketing automation campaigns using Oracle Eloqua by setting up segments campaigns emails landing pages and forms/form processing

The successful candidate will be expected to liaise with marketing the business and technology to successfully plan and launch email campaigns within deadline and to a high quality.

The candidate should have prior experience on creating Advanced Campaigns; A/B Testing designing multi-channel & Cross-channel campaigns and event-triggered recurring campaigns.

He/she must understand and advocate email marketing practices collaborating well with global teams.

Our team is known for:

• Being passionate about technology marketing and solving complex problems

• Being from diverse industries and academic backgrounds

• We manage the technical aspects of how marketing systems integrate with platforms like Eloqua Adobe Target Cvent TalkPoint and various CRM systems ensuring seamless data flow and campaign execution.

• Evaluate implement and maintain new technologies including add-on apps to improve campaign optimization

• Establish work flows to optimize and make the operations process seamless and efficient

What will you do as an analyst

Advanced Experimentation & Personalization Execution

• Design configure and launch A/B multivariate (MVT) and auto-personalization tests using Adobe Targets Visual Experience Composer (VEC) and Form-Based Composer.

• Execute complex targeting and personalization strategies using Adobe Target WebSDK and ensuring seamless integration across web and mobile platforms.

• Build and manage custom mboxes profile scripts and audience segments to deliver highly tailored experiences.

Adobe Target Platform Mastery

• Leverage advanced features such as Auto-Target Auto-Allocate Recommendations and Experience Targeting (XT).

• Collaborate with developers to implement and troubleshoot WebSDK-based implementations ensuring accurate data collection and experience delivery.

• Maintain and optimize Adobe Target configurations including identity stitching edge network calls and event forwarding.

Optimization Strategy & Roadmapping

• Develop and execute a robust testing and personalization roadmap aligned with business goals.

• Prioritize experiments based on impact feasibility and strategic value.

Data Analysis & Insight Generation

• Analyze test results using Adobe Analytics Customer Journey Analytics (CJA) and other BI tools.

• Translate data into actionable insights and present findings to stakeholders with clarity and strategic recommendations.

Governance & Documentation

• Keep detailed documentation of test plans technical configurations and findings.

• Ensure governance and consistency in experimentation practices across teams and regions.

Cross-Functional Collaboration

• Partner with product UX engineering and marketing teams to align testing initiatives with broader digital strategies.

• Communicate proactively with global stakeholders to manage expectations and share results.

What capabilities are we looking for

• Experience: 59 years of hands-on experience with Adobe Target including deep execution experience using WebSDK and .

• Technical Skills:

• Proficient in JavaScript HTML and CSS for test setup and troubleshooting.

• Strong understanding of Adobe Experience Platform (AEP) Adobe Analytics and Adobe Launch.

• Experience with identity resolution event tracking and audience activation via WebSDK.

• Analytical Skills:

• Strong grasp of statistical significance test design and performance metrics.

• Skilled in using Excel Adobe Analytics and Customer Journey Analytics for reporting and insights.

• Execution Excellence:

• Proven ability to independently manage complex testing and personalization programs.

• High attention to detail strong QA discipline and ability to manage multiple experiments simultaneously.

• Soft Skills:

• Fast learner collaborative mindset and excellent communication skills.

• Comfortable working in a fast-paced cross-functional and global environment.

• Education: Bachelors degree in Marketing Computer Science Statistics or a related field.