Vice President of Marketing & Growth

Job Title: Vice President of Marketing & Growth
Position Type: Full-time
Department: Marketing
Reports to: Chief Operating Officer
Direct Reports: Yes
FLSA Status: Exempt

Location: Chicago IL (Hybrid)

Salary Range: $180000 - $210000

Summary:

The Vice President of Marketing & Growth is responsible for architecting and leading Clarity Clinics performance-driven marketing strategy. This executive role combines creativity and analytics to build scalable data-informed systems that drive patient acquisition retention and brand expansion across all clinical programs.

This position oversees all growth-related marketing operations digital outreach and referral to ensure brand consistency mission alignment and compliance with healthcare advertising standards.

Essential Duties and Responsibilities:

Strategic Growth Leadership

• Develop and execute a multi-channel growth strategy to drive measurable patient acquisition across psychiatry therapy TMS and IOP/PHP programs.

• Build a predictable performance-based marketing engine with clear CAC LTV and ROI goals tied to business outcomes.

• Forecast and model lead generation conversion rates and provider starts against clinic capacity and revenue targets.

• Partner with Operations Clinical and Executive teams to align growth initiatives with patient access and service line priorities.

Digital Marketing & Analytics

• Own all digital performance channels including Google Ads Meta SEO and retargeting.

• Implement dashboards and analytics tools (HubSpot GA4 etc.) to monitor campaign conversion rates cost per start and ROI.

• Drive experimentation through A/B testing funnel optimization and audience segmentation to improve marketing efficiency.

• Ensure marketing decisions are guided by actionable insights and data transparency.

Referral & Outreach Optimization

• Oversee business development and referral marketing across IOP/PHP and outpatient programs.

• Integrate referral activity data into HubSpot for tracking ROI and growth impact.

• Design and optimize outreach strategies that strengthen referral relationships and expand network visibility.

Brand Alignment & Collaboration

• Ensure all marketing campaigns reflect Clarity Clinics mission values and voice.

• Balance creative storytelling with analytical performance metrics to maintain a unified patient experience.

• Support brand expansion into new markets while maintaining ethical compliance and consistency.

Technology Compliance & Data Stewardship

• Oversee the marketing tech stack including CRM analytics automation and call tracking platforms.

• Implement HIPAA-compliant lead scoring nurture journeys and marketing automation.

• Maintain compliance with all healthcare advertising privacy and digital communication standards.

Minimum Requirements:

• Bachelors degree in Marketing Business Communications or related field required; Masters degree preferred.

• 812 years of progressive marketing experience with at least 3 years in a senior leadership capacity.

• Demonstrated success scaling customer or patient acquisition in healthcare or multi-location service industries.

• Advanced proficiency in performance marketing SEO/SEM analytics and conversion optimization.

• Deep understanding of CAC ROAS LTV and attribution modeling.

• High proficiency in Excel or Google Sheets including the ability to analyze complex datasets build pivot tables apply advanced formulas and structure reports that drive strategic decisions.

• Proficiency with business intelligence tools (e.g. Tableau Looker Power BI or similar) to build dashboards track KPIs and translate raw data into actionable insights for leadership.

• Strong data storytelling skills with the ability to interpret metrics identify trends and communicate insights clearly to both technical and non-technical audiences.

• SQL proficiency preferred comfort writing or editing basic queries to explore data and answer ad hoc questions is highly valued.

• Strong command of CRM and marketing automation tools (HubSpot preferred).

• Proven ability to lead both creative and analytical teams.

• Excellent communication analytical and leadership skills with the ability to influence cross-functional partners.

Role Competencies:

• Data-Driven Decision Making: Strong understanding of marketing analytics platforms such as GA4 HubSpot PowerBI and ad platform dashboards with the ability to translate data into strategic insights. Collaborates closely with data engineers to ensure accurate reporting attribution and campaign performance tracking. Emphasis on interpreting metrics and turning analytics into actionable marketing strategy.

• Strategic Vision: Develops long-term growth strategies grounded in data innovation and scalability.

• Analytical Acumen: Translates complex metrics into actionable business insights and operational decisions.

• Innovation & Agility: Embraces emerging technologies and trends to drive measurable growth.

• Collaborative Leadership: Fosters partnership across departments empowering team performance and accountability.

• Integrity & Compliance: Upholds HIPAA and healthcare advertising ethics while maintaining brand credibility.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job the employee is regularly required to talk or hear or effectively communicate with others. The employee is frequently required to stand walk sit and use a keyboard. The employee must occasionally lift and/or move up to 25 pounds.

Other duties

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions and perform any other related duties as assigned by their supervisor.

We celebrate diversity when it comes to all backgrounds and identities and we encourage applications from minorities LGBTQ individuals candidates of all ages and nontraditional backgrounds.

Clarity Clinic is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin disability veteran status and other legally protected characteristics.