Marketing Analyst
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
30 days ago
Vacancies:
1 Vacancy
Job Summary
We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaids network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.
Our team builds the foundation that empowers Plaids new business and marketing functions to operate efficiently scale strategically and align with the companys broader goals. We drive operational excellence while supporting the creation and execution of impactful top of funnel strategies that resonate with our target audiences. We focus on supporting marketing and the new business teams in delivering strategies that drive sustainable growth and foster long-term success. We are committed to building a strong operationally excellent growth engine that supports Plaids customer acquisition and expansion.
As a GTM Operations Analyst you will drive decision-making across Marketing and New Business teams by leading strategic analysis performance measurement and forecasting initiatives. You will serve as a trusted partner to leadership delivering insights that shape investment planning and optimization decisions across channels. You bring deep expertise in full-funnel performance and efficiency metrics combining analytical rigor with business intuition to translate raw data into strategic insight. This is a dynamic problem-solving role focused on continuously improving analytics and processes evolving how performance is measured to meet the changing needs of a growing business.
Responsibilities
- Own and standardize top of funnel performance analysis tracking lead generation conversion rates and attribution for Marketing and New Business
- Lead comprehensive top of funnel and marketing analytics for business reviews presenting key performance metrics identify growth opportunities and provide data-backed recommendations to marketing leadership
- Partner with Business Intelligence to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
- Conduct in-depth analysis of marketing campaigns across channels build and maintain accurate predictive performance models and present optimization recommendations
- Support multiple marketing functions and channel owners to provide strategic analysis forecasting and insights for planning and optimization including: SEO and web digital events customer and lifecycle marketing team
- Build strategic partnerships with the Finance Business Intelligence Business Systems and GTM Ops teams to ensure alignment integration and smooth workflow across marketing sales and other business functions
Qualifications
- 5 years of experience in Marketing Sales or Revenue Operations
- Experience in B2B fintech or startup environments preferred
- Proficiency in Tableau or other data visualization tools
- Proficiency in SQL and Excel/Google Sheets for data querying extraction and analysis
- Experience with designing and rolling out KPIs and dashboards
- Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
- Demonstrated ability to build cross-functional partnerships
- Solution-oriented proactive mindset and ability to thrive in ambiguity
$103968 - $187200 a year
The target base salary for this position ranges from $103968/year to $187200/year. The target base salary will vary based on the jobs location.
Our geographic zones are as follows:
Zone 1 - New York City and San Francisco Bay Area
Zone 2 - Los Angeles Seattle Washington D.C.
Zone 3 - Austin Boston Denver Houston Portland Sacramento San Diego
Zone 4 - Raleigh-Durham and all other US cities
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesnt fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at emailprotected.
Please review our Candidate Privacy Noticehere.
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.
