Company:
The Boeing CompanyThe Boeing Company is seeking an Experienced Web Content Strategy Specialist -(External Web) to join the team in either Seattle WA; Arlington VA; Hazelwood MO or Berkeley MO.
The Web Content Strategy Specialist (External Web) supports execution of Boeings external web content strategy on and related public-facing web properties. Working within standards and direction set by the Manager External Web Content Strategy this role coordinates editorial plans prepares pages for publishing applies governance and search engine optimization (SEO) practices and recommends data-informed optimizations in partnership with Brand Creative Web/UX Analytics Social Newsroom and business units.
Position responsibilities:
Content coordination and execution
Support narrative pillars and business priorities by drafting webpage strategy briefs assembling story content packages and maintaining the editorial calendar
Coordinate inputs and reviews across stakeholders; ensure materials are complete and on time
Authoring and content readiness
Write and edit web copy; guide imagery selection and metadata; apply accessibility and clarity standards
Prepare pages for publish in the Content Management System (CMS) - component usage taxonomy internal linking redirects quality assurance - in partnership with UX and development
Governance application
Apply content standards templates metadata/SEO rules accessibility (WCAG) localization guidance and webpage lifecycle practices defined by the Manager
Support crisis/event/campaign playbooks; execute timely updates and maintain clear documentation of approvals and changes
Build and maintain priority webpage stakeholder map within the CMS
Measurement and optimization
Report on KPIs and performance dashboards established by the Manager; identify issues and recommend tests/optimizations to improve findability engagement and conversions
Conduct periodic audits to flag content for refresh consolidation or retirement
Cross-functional and partner coordination
Coordinate with stakeholders to capture inputs track approvals and meet publishing Service-Level Agreements (SLAs)
Work with agency and localization partners to deliver high-quality on-brand web experiences
Basic Qualifications (Required Skills/Experience):
Bachelors degree or higher
Experience with content management systems (CMS) and website development processes
Proficiency in SEO tools such as Google Analytics Google Search Console Adobe Analytics SEMrush Ahrefs or Moz
Experience working across organizations and cross-functional groups to ensure project coordination implementation and completion
Preferred Qualifications (Desired Skills/Experience):
Bachelors degree in Communications Marketing Journalism Digital Media Human-Centered Design or related fieldor equivalent experience
3 years in web content strategy editorial or site operations for a large website or digital program
Demonstrated web writing/editing skills and familiarity with information architecture and accessibility standards
Experience supporting enterprise websites with global audiences localization and translation workflows
Familiarity with content design/UX writing and component-based design systems
Proficiency with Adobe Workfront (or similar work management software) DAM practices (rights/metadata) and WCAG accessibility
Comfort collaborating with technical teams (UX/Dev) and external partners; ability to translate direction and standards into actionable web updates
Experience assisting with crisis/event content processes and fast-turn publishing
Drug Free Workplace:
Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana cocaine opioids amphetamines PCP and alcohol when criteria is met as outlined in our policies.
Pay & Benefits:
At Boeing we strive to deliver a Total Rewards package that will attract engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.
The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs generally including health insurance flexible spending accounts health savings accounts retirement savings plans life and disability insurance programs and a number of programs that provide for both paid and unpaid time away from work.
The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location date of hire and the applicability of collective bargaining agreements.
Pay is based upon candidate experience and qualifications as well as market and business considerations.
Summary pay range: $80750 - $117300
Language Requirements:
Not ApplicableEducation:
Bachelors Degree or EquivalentRelocation:
Relocation assistance is not a negotiable benefit for this position.Export Control Requirement:
This is not an Export Control position.Safety Sensitive:
This is not a Safety Sensitive Position.Security Clearance:
This position does not require a Security Clearance.Visa Sponsorship:
Employer will not sponsor applicants for employment visa status.Contingent Upon Award Program
This position is not contingent upon program awardShift:
Shift 1 (United States of America)Stay safe from recruitment fraud! The only way to apply for a position at Boeing is via our Careers website. Learn how to protect yourself from recruitment fraud - Recruitment Fraud Warning
Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national origin gender sexual orientation gender identity age physical or mental disability genetic factors military/veteran status or other characteristics protected by law.
Boeing Participates in E Verify
Right to Work Statement
Required Experience:
Senior IC
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