Category and Shopper Strategy Manager OTC (mwd)

Hello. Were Haleona new world-leading consumer health company shaped by all who join us. Together were improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brandsincluding Voltaren Sensodyne Dr. Best VitaSprint Fenistil Otriven and Centrumthrough a unique combination of deep human understanding and trusted science. Whats more were achieving this in a company that we control in an environment were co-creating and a culture thats uniquely ours. This is an exciting time to join us and help shape the future.

Are you a strategic thinker with a passion for driving category growth and enhancing the shopper experience As aCategory & Shopper Strategy Manager you will play a pivotal role in developing and implementing innovative and insights driven shopper strategies as well as optimize route-to-market approaches. This role offers the opportunity to collaborate with dynamic internal teams and influential external partners ensuring that our OTC brands and channels thrive. If you have strong analytical skills and a knack for aligning category strategies with shopper insights we want you on our team!

Your impact

Category & Shopper Strategy Development (for Voltaren Vitasprint Centrum & other OTC brands):

• Lead the development of forward-thinking category strategies that align with our business objectives.

• Analyze market trends consumer insights and the competitive landscape to uncover growth opportunities.

• Dive deep into shopper behavior and preferences through comprehensive research and data analysis.

• Transform shopper insights into actionable plans that elevate the shopper experience and drive loyalty.

• Provide insights and recommendations to maintain a competitive edge in the market.

• Monitor category and channel performance utilizing key performance indicators (KPIs) to assess strategy effectiveness.

• Conduct regular reviews and provide actionable insights to continuously optimize category performance.

Market Strategy Development (Online & Offline Pharmacy Channels):

• Co-develop and drive the creation of innovative go-to-market strategies in collaboration with Marketing Sales (wholesaler & field teams) and SFE (Sales Force Effectiveness).

• Turn aligned strategies into actionable execution plans that deliver results.

• Continuously question and refine existing strategies action plans independently driving and owning optimizations.

What you bring

• MBA in Marketing or a related field.

• Over 5 years of proven success in strategic roles such as marketing category management or shopper marketing.

• A strategic forward-thinking approach paired with expertise in project management consistently driving results and delivering excellence.

• Eagerness to drive end-to-end experience taking strategic vision through to hands-on implementation and execution.

• Exceptional analytical skills with a talent for interpreting data and transforming insights into impactful strategies and actions.

• A collaborative mindset thriving in cross-functional team environments.

• Outstanding communication and interpersonal abilities.

Bonus Skills

• Experience partnering with OTC retailers (online and offline) and a understanding of the pharmacy landscape.

Benefits

Care to join us. Find out what life at Haleon is really like Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives generates curiosity to create unmatched understanding of each other and promotes fair and equitable outcomes for everyone. Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect listening to different viewpoints supporting our communities and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

As you apply we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity/expression age disability genetic information military service covered/protected veteran status or any other federal state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific accommodations you are requesting. Well provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.