Brand Manager (FMCG)

Klang - Malaysia

Monthly Salary: MYR 9000 - 12000

Experience Required: 5years

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Role Overview:

Lead and manage key brands to drive growth market share and profitability. This role combines strategic planning with hands-on execution to strengthen brand equity and deliver business results.

Key Responsibilities:

Formulate and execute annual marketing plans and long-term brand strategies to deliver business targets.
Oversee the full spectrum of brand management including market research pricing volume planning innovation promotions media and P&L performance.
Identify and capitalize on market opportunities including new product launches and product renovations managing the entire NPD process from concept to execution.
Develop a deep understanding of consumer behavior competitive landscape and market trends to guide strategic decisions.
Represent the voice of the consumer in all brand activities and ensure brand initiatives align with market realities.
Utilize data analytics and insights tools (e.g. Kantar Nielsen) to evaluate performance and support strategic decision-making.
Prepare sales forecasts marketing budgets and performance reports.
Monitor sales revenue and expenditure to ensure efficient use of marketing resources and achievement of targets.
Ensure timely and on-budget execution of all marketing initiatives while meeting brand KPIs and A&P targets.
Manage all consumer communication touchpoints including advertising packaging design media planning promotions POS materials and digital content.
Lead the creative development and execution of impactful marketing campaigns ensuring consistent brand messaging.
Collaborate closely with creative media PR and digital agencies to design and deliver effective brand activations.
Work cross-functionally with internal teams to ensure alignment and execution excellence.

Requirements

Bachelors degree in Marketing Business Administration Economics or a related field.
Minimum 5 years of relevant experience in the FMCG industry; experience in Food & Beverage brands is highly preferred.
Proven track record in both strategic planning and hands-on marketing execution.
Strong analytical capability with proficiency in data interpretation; familiarity with Kantar or Nielsen tools is an advantage.
Excellent leadership interpersonal and communication skills with the ability to work across all organizational levels.
Forward-thinking resourceful and up to date with the latest marketing trends and industry developments.

Required Skills:

Brand Strategy Marketing Planning Consumer Insights Data Analytics (Kantar/Nielsen) New Product Development P&L Management Campaign Execution Leadership Cross-Functional Collaboration and Communication.

Role Overview: Lead and manage key brands to drive growth market share and profitability. This role combines strategic planning with hands-on execution to strengthen brand equity and deliver business results.Key Responsibilities: Formulate and execute annual marketing plans and long-term brand strat...

Role Overview:

Lead and manage key brands to drive growth market share and profitability. This role combines strategic planning with hands-on execution to strengthen brand equity and deliver business results.

Key Responsibilities:

Formulate and execute annual marketing plans and long-term brand strategies to deliver business targets.
Oversee the full spectrum of brand management including market research pricing volume planning innovation promotions media and P&L performance.
Identify and capitalize on market opportunities including new product launches and product renovations managing the entire NPD process from concept to execution.
Develop a deep understanding of consumer behavior competitive landscape and market trends to guide strategic decisions.
Represent the voice of the consumer in all brand activities and ensure brand initiatives align with market realities.
Utilize data analytics and insights tools (e.g. Kantar Nielsen) to evaluate performance and support strategic decision-making.
Prepare sales forecasts marketing budgets and performance reports.
Monitor sales revenue and expenditure to ensure efficient use of marketing resources and achievement of targets.
Ensure timely and on-budget execution of all marketing initiatives while meeting brand KPIs and A&P targets.
Manage all consumer communication touchpoints including advertising packaging design media planning promotions POS materials and digital content.
Lead the creative development and execution of impactful marketing campaigns ensuring consistent brand messaging.
Collaborate closely with creative media PR and digital agencies to design and deliver effective brand activations.
Work cross-functionally with internal teams to ensure alignment and execution excellence.

Requirements

Bachelors degree in Marketing Business Administration Economics or a related field.
Minimum 5 years of relevant experience in the FMCG industry; experience in Food & Beverage brands is highly preferred.
Proven track record in both strategic planning and hands-on marketing execution.
Strong analytical capability with proficiency in data interpretation; familiarity with Kantar or Nielsen tools is an advantage.
Excellent leadership interpersonal and communication skills with the ability to work across all organizational levels.
Forward-thinking resourceful and up to date with the latest marketing trends and industry developments.

Required Skills: