Digital Marketing CRM & Services Manager Design Hotels

Digital Marketing CRM & Services Manager (m/f/d) Berlin

In a nutshell

Were looking for a motivated and analytical Digital Marketing CRM & Services Manager to join our Marketing team in Berlin.

This role is ideal for a digitally savvy individual with a strong interest in CRM marketing automation and client-focused digital marketing services. You will help strengthen Design Hotels CRM performance while supporting our member hotels with high-quality digital marketing solutions that drive awareness engagement and conversion.

Objective

The Digital Marketing CRM & Services Manager will develop execute and optimize CRM strategies that enhance customer engagement across Design Hotels addition the role will support the sale delivery and management of digital marketing services for our member hotels ensuring consistent data-driven and brand-aligned execution.

Working closely with the broader Marketing and Account Management teams you will translate data insights into effective campaigns foster personalization and help drive measurable results across digital touchpoints.

Responsibilities CRM and Email Marketing

Review and continuously optimize CRM and email marketing strategies and execution

Manage customer segmentation to ensure precise targeting and relevant communication

Conduct ongoing consumer research to better understand customer behaviors and motivations

Build and refine personas to guide personalized communication and campaign design

Utilize relational data to create advanced customer segments based on booking behavior frequency and value

Collaborate with cross-functional teams to ensure data accuracy and enable enhanced personalization strategies

Conduct A/B testing and propose improvements for automation personalization and customer journeys

Monitor CRM KPIs and report on campaign performance with actionable insights

Support CRM-related requests and maintain continuity of campaign operations

Digital Marketing Services for Member Hotels

Support the promotion delivery and execution of digital marketing services for Design Hotels member hotels

Advise clients on digital advertising email marketing and campaign strategies tailored to their objectives

Develop service proposals and assist in translating client needs into measurable marketing actions

Collaborate with account managers brand and creative teams to ensure timely and high-quality project delivery

Contribute to the departments overall digital marketing goals and service excellence

Experience & Mindset

2 years experience in digital marketing CRM or related roles

Proven knowledge in CRM systems email marketing campaign management and automation workflows

Analytical thinker with experience using Google Analytics 4 and other reporting tools to evaluate performance

Experience in client advisory or sales-related work is a plus ideally within hospitality or creative industries

Basic SQL knowledge is an advantage

Excellent organizational and project management skills

Proactive solution-oriented and comfortable collaborating across multiple teams

Strong communication skills and fluency in English (German is a plus)

Perks & Benefits

A great experience in the niche market of luxury boutique hotels

Hybrid mobile working options

Working in a motivated and international team from over 39 countries at the global Headquarters of Design Hotels

Great benefits at member hotels brand partners and other employee discounts and special offers including Marriott Explore rates

Career development opportunities in an international company

This is a corporate/above property/regional job code and a central job description is not available. Please work with your human resources partner to obtain or create the appropriate job description for this role.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.