Senior Marketing Strategy Specialist

Job Posting:

Since 1953 Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure better homes and better businesses. We exist to make our customers complex projects simple successful and sustainable. We proactively solve problems adapt and grow to continuously serve our customers communities and each other. Ferguson a Fortune 500 company is proud to provide best-in-class products service and capabilities across the following industries: Commercial/Mechanical Facilities Supply Fire and Fabrication HVAC Industrial Residential Trade Residential Building and Remodel Waterworks and Residential Digital Commerce. Ferguson has approximately 36000 associates across 1700 locations. Ferguson is a community of proud associates who operate with the shared purpose of building something meaningful. You will build a career that you are proud of at a company you can believe in.

The Senior Marketing Strategy Specialist is responsible for running and delivering marketing campaign tactics developed by the business and marketing leadership teams for James Martin Vanities and Minka Lighting (Ferguson Own Brand Companies).

This role serves as a liaison on marketing projects for the business ensuring all necessary information is gathered for efficient campaign delivery and activation. The role requires understanding of marketing channels and tactics communication organization and the ability to handle multiple projects this role you will apply digital media expertise and data-driven thinking to drive traffic and sales through marketing channels such as paid search organic and paid social website and display.

Location:

This is a hybrid role out of either of the following Ferguson offices in Newport News VA South Bend IN or Cincinnati OH according to company policy.

Responsibilities:

• Collaborate with and reporting into Manager Brand Marketing on development of digital media strategies (specifically social media SEO and website) that perform in tandem with an integrated media and paid media strategy.
• Support daily operations of paid search paid social website and other channels in close coordination with external partners and with a focus on handling budgets and driving traffic at a profitable return on ad spend.
• Create and provide regular reporting to Marketing Leadership showing results against target benchmarks along with actionable insights and identifying innovation solutions to exceed goals.
• Present findings to key internal leadership in a digestible and informative way.
• Work on complex problems/projects where situations or data analysis requires and in-depth evaluation of multiple factors and/or cross-channel collaboration.
• Collaborate with Marketing Leadership and Creative team on brief development for assets needed for annual seasonal and event planning.
• Partner with internal teams to develop integrated campaign briefs and templates to inform and enable marketing campaigns and tactics.
• Handle relationships with agency partners.

Qualifications:

• 4-6 years of related marketing experience.
• Previous experience working as main point of contact for external agencies ideal.
• Positive attitude dependable resourceful and driven are key characteristics.
• Proven experience delivering digital and social media strategies for a growing brand.
• Passion for digital media and an aim to continue to learn more and keep up with the latest trends and guidelines.
• Staying up to date on SEO and trends.
• Proven ability to create and interpret reports that assess campaign delivery against critical metrics and find opportunities to improve digital campaign performance.
• Expertise in digital channels and how they align to funnel stages.
• Strong point of view with an understanding of business objectives.

At Ferguson we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental physical and financial well-being of our associates. Our competitive offering not only includes benefits like health dental vision paid time off life insurance and a 401(k) with a company match but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs including mental health coverage gender affirming and family building benefits paid parental leave associate discounts community involvement opportunities and more!

#LI-Hybrid

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Pay Range:

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Estimated Ranges displayed are Monthly for Salaried roles OR Hourly for all other roles.

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This role is Bonus or Incentive Plan eligible.

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Ferguson complies with all wage regulations. The starting wage may be higher in certain locations based on local or state wage requirements.

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The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a) which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A) which prohibits discrimination against qualified individuals on the basis of disability.

Ferguson Enterprises LLC. is an equal employment employerF/M/Disability/Vet/SexualOrientation/Gender Identity.

Equal Employment Opportunity and Reasonable Accommodation Information